The Performance Marketing and KPI Optimization course in Madrid is a specialized training course focused on enhancing marketing strategies through effective KPI measurement and performance optimization.
From:
04-05-2026
From:
28-09-2026
Course Overview
In today’s competitive digital environment, marketers must demonstrate measurable impact. This Performance Marketing and KPI Optimization Training Course provides participants with frameworks to design data-driven campaigns, monitor key performance indicators, and continuously optimize for maximum efficiency.
The course covers paid media strategies, attribution models, performance dashboards, A/B testing, and ROI measurement. Participants will analyze real-world case studies and practice designing high-performing campaigns aligned with business goals.
By the end of the program, professionals will have the skills to connect marketing activities directly to measurable business growth.
Course Benefits
Understand the fundamentals of performance marketing.
Design campaigns optimized for measurable outcomes.
Track and analyze KPIs effectively.
Apply testing and optimization techniques.
Increase ROI through data-driven decisions.
Course Objectives
Define performance marketing and KPI principles.
Build data-driven performance marketing strategies.
Apply attribution models to measure impact.
Use dashboards to track real-time performance.
Optimize campaigns through A/B and multivariate testing.
Align KPIs with organizational objectives.
Benchmark against global performance marketing best practices.
Training Methodology
This course blends lectures, data-driven case studies, hands-on workshops, and campaign simulation exercises. Participants will build strategies and optimize campaigns using KPI frameworks.
Target Audience
Marketing and digital campaign managers.
Performance and growth marketers.
Business development and analytics professionals.
Executives seeking to maximize marketing ROI.
Target Competencies
Performance marketing strategy.
KPI measurement and optimization.
Attribution and ROI analysis.
Campaign testing and scaling.
Course Outline
Unit 1: Introduction to Performance Marketing
Defining performance marketing principles.
Key differences from traditional marketing.
Benefits and risks of performance-based strategies.
Case study: successful performance campaigns.
Unit 2: Building KPI-Driven Campaigns
Identifying the right KPIs for campaigns.
Aligning KPIs with business objectives.
Setting realistic benchmarks and goals.
Practical exercise: KPI framework design.
Unit 3: Attribution Models and ROI Analysis
First-touch, last-touch, and multi-touch attribution.
Connecting spend to business outcomes.
ROI measurement across channels.
Workshop: attribution scenario analysis.
Unit 4: Optimization and Testing Techniques
A/B and multivariate testing methods.
Real-time monitoring and adjustments.
Scaling successful campaigns.
Group activity: campaign optimization project.
Unit 5: Future of Performance Marketing
Emerging tools and automation in performance marketing.
AI-driven campaign optimization.
Future trends in KPI measurement.
Global outlook on performance marketing strategies.
Ready to maximize your marketing ROI?
Join the Performance Marketing and KPI Optimization Training Course with EuroQuest International Training and gain the expertise to design, measure, and scale high-performing campaigns.
The Performance Marketing and KPI Optimization Training Courses in Madrid provide professionals with a comprehensive understanding of how to design, manage, and optimize data-driven marketing initiatives focused on measurable results. Designed for digital marketers, analysts, growth specialists, and business leaders, these programs explore the strategies, analytical methods, and performance frameworks required to achieve maximum impact across digital channels.
Participants gain deep insight into the foundations of performance marketing, including paid advertising, conversion optimization, campaign tracking, and attribution modeling. The courses cover essential topics such as KPI selection, audience targeting, budgeting efficiency, A/B testing, and full-funnel analytics. Through hands-on exercises and case studies, learners examine how to leverage platforms such as search ads, social media advertising, programmatic campaigns, and affiliate marketing to drive scalable performance and return on investment.
These performance marketing and KPI optimization training programs in Madrid emphasize the integration of data with strategic decision-making. Participants learn how to use analytics dashboards, automation tools, and real-time reporting systems to monitor campaign effectiveness and identify optimization opportunities. The curriculum also highlights emerging trends such as AI-driven bidding strategies, privacy-conscious targeting, and cross-channel attribution—ensuring participants are equipped to navigate an evolving digital environment.
Attending these training courses in Madrid offers professionals a dynamic and internationally oriented learning environment supported by the city’s growing digital marketing ecosystem. Through expert-led instruction, collaborative workshops, and exposure to global best practices, participants gain the technical capabilities and strategic insight needed to enhance marketing performance. By completing this specialization, professionals become equipped to optimize key performance indicators, improve marketing efficiency, and drive sustainable growth through data-informed decision-making in today’s competitive digital marketplace.