The Personalization and AI in Customer Experience in Vienna is a training course that equips professionals to leverage artificial intelligence for delivering impactful, customer-focused strategies.
From:
23-03-2026
From:
15-06-2026
Course Overview
Customers expect brands to recognize their unique needs and deliver relevant interactions at every touchpoint. This Personalization and AI in Customer Experience Training Course provides participants with the strategies and tools to apply data analytics and AI-driven personalization across channels.
The course covers personalization frameworks, customer data platforms (CDPs), predictive analytics, omnichannel personalization, and the ethical use of AI in customer engagement. Participants will study case studies from leading companies and design AI-powered experience strategies tailored to their industries.
By the end of this program, professionals will be equipped to move beyond one-size-fits-all approaches and deliver scalable, personalized experiences that drive loyalty.
Course Benefits
Understand personalization principles in customer experience.
Apply AI and data-driven insights to engagement strategies.
Build omnichannel personalized customer journeys.
Leverage predictive analytics for proactive engagement.
Benchmark against global leaders in AI-driven CX.
Course Objectives
Define personalization and AI integration in CX.
Use customer data to design tailored experiences.
Apply AI and machine learning for predictive engagement.
Create omnichannel personalization strategies.
Address ethical and privacy issues in AI-driven CX.
Measure personalization effectiveness with KPIs.
Analyze case studies of personalized experience leaders.
Training Methodology
This course blends interactive lectures, case studies, group discussions, and practical design workshops. Participants will create AI-powered personalization strategies for real-world scenarios.
Target Audience
Marketing and customer experience managers.
CRM and personalization specialists.
Digital transformation professionals.
Executives seeking to enhance customer engagement.
Target Competencies
AI-driven personalization strategy.
Customer data and predictive analytics.
Omnichannel personalization design.
Ethical use of AI in CX.
Course Outline
Unit 1: Foundations of Personalization in CX
Why personalization drives engagement and loyalty.
Principles of customer-first personalization.
Role of data in customer experience design.
Case studies of personalization success.
Unit 2: AI and Predictive Personalization
AI and machine learning in customer engagement.
Predictive analytics for customer behavior.
Real-time personalization techniques.
Practical exercise: predictive personalization design.
Unit 3: Customer Data Platforms and Integration
Role of CDPs in personalization.
Integrating customer data across touchpoints.
Overcoming data silos.
Case study: unified customer experience strategy.
Unit 4: Omnichannel Personalization Strategies
Creating seamless cross-channel experiences.
Personalization in web, mobile, and offline.
Designing journeys for different personas.
Group activity: omnichannel journey mapping.
Unit 5: Ethics and Future of AI in CX
Balancing personalization with data privacy.
Transparency and customer trust in AI.
Future trends in AI-powered CX.
Global outlook on personalization strategies.
Ready to deliver smarter, AI-powered customer experiences?
Join the Personalization and AI in Customer Experience Training Course with EuroQuest International Training and gain the expertise to design personalized strategies that boost engagement, trust, and loyalty.
The Personalization and AI in Customer Experience Training Courses in Vienna offer professionals an advanced understanding of how artificial intelligence, data analytics, and personalized engagement strategies are reshaping modern customer experience management. Designed for marketing specialists, customer success leaders, digital transformation managers, and CX strategists, these programs explore how organizations can leverage AI-driven technologies to deliver meaningful, predictive, and context-aware interactions across all customer touchpoints.
Participants gain a thorough understanding of the principles behind AI-enabled personalization, including customer segmentation, behavioral modeling, recommendation engines, and real-time decision-making systems. The courses highlight how machine learning and data-driven insights can optimize customer journeys, enhance satisfaction, and support long-term loyalty. Through practical case studies and interactive exercises, attendees learn to apply personalization frameworks, design omnichannel strategies, and implement automation tools that adapt dynamically to evolving customer needs.
These AI and customer experience training programs in Vienna balance theoretical foundations with practical application, ensuring participants develop the analytical and strategic skills needed to integrate AI technologies effectively. Topics include customer data platforms (CDPs), predictive analytics, conversational AI, privacy considerations, and the governance structures required to manage data ethically and responsibly. The curriculum emphasizes the alignment between personalized experiences, operational efficiency, and overall business performance.
Attending these training courses in Vienna provides professionals with exposure to global best practices and innovative CX methodologies within a vibrant, international setting. Expert-led sessions encourage the exchange of ideas and real-world challenges, enabling participants to explore how personalization and AI can transform customer experience strategies in diverse organizational contexts. By completing this specialization, professionals emerge equipped with the tools and confidence to lead customer-centric innovation—enhancing engagement, strengthening brand loyalty, and creating intelligent, personalized experiences that meet the expectations of today’s digital-first customers.