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Course Overview

Public relations is not only about delivering messages—it is about influencing attitudes, shaping perceptions, and inspiring action. Persuasion lies at the heart of effective PR, and mastering influence strategies allows professionals to build credibility, mobilize stakeholders, and strengthen organizational reputation.

This Persuasion Techniques and PR Influence Strategies Training Course gives participants practical tools and psychological insights into persuasion, negotiation, and message framing. Through role-plays, case studies, and interactive exercises, participants will explore how to ethically apply influence strategies in campaigns, media relations, and stakeholder engagement.

By the end of the course, participants will know how to apply structured persuasion techniques to achieve PR objectives while maintaining transparency and ethical standards.

Course Benefits

• Strengthen communication skills for persuasive impact.

• Apply proven influence strategies in PR campaigns.

• Improve stakeholder engagement and alignment.

• Build trust while influencing public perception.

• Use psychological insights to craft effective messages.

Course Objectives

• Define persuasion and its role in PR influence.

• Apply rhetorical and psychological models of persuasion.

• Develop strategies to ethically influence stakeholders.

• Master framing and storytelling techniques for impact.

• Strengthen negotiation and communication skills.

• Recognize and avoid manipulative persuasion tactics.

• Integrate persuasion strategies into PR campaigns.

Training Methodology

The course blends lectures, persuasion role-plays, negotiation exercises, case studies, and group discussions. Participants will practice applying persuasion models in PR scenarios and receive feedback on their influence strategies.

Target Audience

• PR and communication professionals.

• Marketing and brand managers.

• Executives managing stakeholder relationships.

• Professionals aiming to strengthen persuasion skills.

Target Competencies

• Persuasive communication.

• Stakeholder influence.

• Storytelling and framing.

• Negotiation and trust-building.

Course Outline

Unit 1: Foundations of Persuasion in PR

• The psychology of persuasion and influence.

• Key principles of credibility, trust, and authority.

• Understanding persuasion vs. manipulation.

• Case studies of persuasion in public relations.

Unit 2: Rhetorical Models of Persuasion

• Aristotle’s ethos, pathos, and logos framework.

• Adapting classical rhetoric for modern PR.

• Crafting messages for logic, emotion, and credibility.

• Exercises in rhetorical message development.

Unit 3: Influence Strategies in PR Campaigns

• Identifying stakeholders and influence targets.

• Framing and agenda-setting in communication.

• Leveraging social proof and authority.

• Integrating influence into campaign planning.

Unit 4: Storytelling for Persuasive Impact

• Building compelling narratives in PR.

• Emotional resonance and human-centered stories.

• Structuring messages for clarity and impact.

• Storytelling workshops and practical exercises.

Unit 5: Persuasion in Media and Digital Platforms

• Adapting messages for social media.

• Visual persuasion through images and video.

• Influencer engagement for credibility.

• Case studies of digital persuasion strategies.

Unit 6: Negotiation and Stakeholder Influence

• Applying persuasion in stakeholder negotiations.

• Building win-win communication strategies.

• Handling resistance and objections.

• Trust-building through transparent dialogue.

Unit 7: Ethics and Responsible Influence

• Recognizing the ethical boundaries of persuasion.

• Avoiding manipulation and misinformation.

• Codes of conduct in persuasive communication.

• Aligning persuasion with organizational integrity.

Ready to master persuasive communication in PR?
Join the Persuasion Techniques and PR Influence Strategies Training Course with EuroQuest International Training and influence with credibility and impact.