The Pricing Strategies and Market Positioning in Amman is a specialized training course designed to help professionals align pricing decisions with market strategy.
From:
02-02-2026
Course Overview
Pricing and positioning are powerful levers that directly influence market success. This Pricing Strategies and Market Positioning Training Course provides participants with practical tools to design competitive pricing models, align value propositions, and position brands effectively in dynamic markets.
The course explores value-based pricing, competitive analysis, behavioral pricing psychology, positioning frameworks, and global best practices. Participants will study real-world case studies, conduct simulations, and develop strategies to achieve sustainable growth.
By the end of this program, professionals will be able to align pricing strategies with market positioning to drive revenue and customer loyalty.
Course Benefits
Understand pricing models and their applications.
Apply market positioning frameworks for differentiation.
Leverage psychology in pricing decisions.
Strengthen value propositions with effective positioning.
Benchmark global best practices in pricing and positioning.
Course Objectives
Define principles of pricing strategy and market positioning.
Design competitive and value-based pricing models.
Apply behavioral insights to pricing decisions.
Conduct market and competitor analysis for positioning.
Align pricing with brand and customer perceptions.
Develop strategies for global and digital markets.
Measure effectiveness with pricing and positioning KPIs.
Training Methodology
This course blends expert-led lectures, interactive pricing simulations, global case studies, and group workshops. Participants will create and test pricing and positioning strategies.
Target Audience
Marketing and brand managers.
Business development and product managers.
Finance and strategy professionals.
Executives responsible for pricing decisions.
Target Competencies
Pricing strategy design.
Market positioning frameworks.
Behavioral pricing psychology.
Competitive analysis and value alignment.
Course Outline
Unit 1: Introduction to Pricing and Positioning
Defining the role of pricing in market success.
Market positioning principles.
Price–value perception dynamics.
Case studies of pricing and positioning strategies.
Unit 2: Pricing Models and Frameworks
Value-based, cost-plus, and dynamic pricing.
Subscription and tiered pricing models.
Freemium and bundling approaches.
Practical exercise: designing a pricing model.
Unit 3: Psychology of Pricing
Anchoring, decoy effect, and perceived value.
Behavioral economics in pricing.
Emotional and cultural influences.
Case study: psychological pricing in action.
Unit 4: Market Positioning Strategies
Positioning maps and frameworks.
Differentiation vs. cost leadership strategies.
Competitive positioning analysis.
Group activity: positioning workshop.
Unit 5: Global and Future Pricing Trends
Pricing strategies for global markets.
Digital economy and real-time pricing.
AI and predictive pricing models.
Future outlook on pricing and positioning.
Ready to optimize your pricing and strengthen your brand?
Join the Pricing Strategies and Market Positioning Training Course with EuroQuest International Training and gain the expertise to design profitable pricing models and effective market positioning strategies.
The Pricing Strategies and Market Positioning Training Courses in Amman provide professionals with the strategic frameworks and analytical techniques required to set pricing that reflects brand value, market conditions, and competitive dynamics. Designed for marketing managers, product strategists, business development leaders, financial planners, and commercial decision-makers, these programs focus on building pricing models that support profitability, differentiation, and sustainable market advantage.
Participants examine the core principles of pricing strategy, including value-based pricing, competitive benchmarking, segmentation-driven pricing, and psychological pricing techniques. The courses highlight how pricing decisions influence brand perception, customer expectations, and long-term positioning within the market. Through practical exercises and case study evaluations, attendees learn to assess cost structures, understand customer willingness to pay, and align pricing policies with business objectives and market realities.
These market positioning training programs in Amman also address strategic brand placement in competitive landscapes. Participants learn how to define clear positioning statements, differentiate offerings based on unique value propositions, and communicate brand identity effectively across marketing channels. The curriculum explores how pricing interacts with branding, messaging, and customer experience to shape market reputation and customer loyalty.
Digital tools and data analytics play a key role throughout the coursework. Participants gain exposure to pricing optimization models, demand forecasting techniques, and performance monitoring dashboards that support informed pricing adjustments. Discussions also include adaptation strategies for dynamic markets, product lifecycle pricing, and innovation-driven price evolution.
Attending these training courses in Amman provides a collaborative environment where participants can share industry insights and explore real-world challenges related to pricing and competitive positioning. The interactive, expert-led approach encourages practical application and strategic reflection.
By the end of the program, participants will be prepared to develop and implement pricing strategies that reinforce market position, reflect customer value, and support sustainable revenue growth in competitive regional and global environments. They will be equipped to make confident pricing decisions aligned with both brand identity and business performance goals.