The Pricing Strategies and Market Positioning course in Dubai is designed to help professionals develop effective pricing strategies and market positioning techniques to strengthen their brand's competitive edge.
From:
06-07-2026
Course Overview
Pricing and positioning are powerful levers that directly influence market success. This Pricing Strategies and Market Positioning Training Course provides participants with practical tools to design competitive pricing models, align value propositions, and position brands effectively in dynamic markets.
The course explores value-based pricing, competitive analysis, behavioral pricing psychology, positioning frameworks, and global best practices. Participants will study real-world case studies, conduct simulations, and develop strategies to achieve sustainable growth.
By the end of this program, professionals will be able to align pricing strategies with market positioning to drive revenue and customer loyalty.
Course Benefits
Understand pricing models and their applications.
Apply market positioning frameworks for differentiation.
Leverage psychology in pricing decisions.
Strengthen value propositions with effective positioning.
Benchmark global best practices in pricing and positioning.
Course Objectives
Define principles of pricing strategy and market positioning.
Design competitive and value-based pricing models.
Apply behavioral insights to pricing decisions.
Conduct market and competitor analysis for positioning.
Align pricing with brand and customer perceptions.
Develop strategies for global and digital markets.
Measure effectiveness with pricing and positioning KPIs.
Training Methodology
This course blends expert-led lectures, interactive pricing simulations, global case studies, and group workshops. Participants will create and test pricing and positioning strategies.
Target Audience
Marketing and brand managers.
Business development and product managers.
Finance and strategy professionals.
Executives responsible for pricing decisions.
Target Competencies
Pricing strategy design.
Market positioning frameworks.
Behavioral pricing psychology.
Competitive analysis and value alignment.
Course Outline
Unit 1: Introduction to Pricing and Positioning
Defining the role of pricing in market success.
Market positioning principles.
Price–value perception dynamics.
Case studies of pricing and positioning strategies.
Unit 2: Pricing Models and Frameworks
Value-based, cost-plus, and dynamic pricing.
Subscription and tiered pricing models.
Freemium and bundling approaches.
Practical exercise: designing a pricing model.
Unit 3: Psychology of Pricing
Anchoring, decoy effect, and perceived value.
Behavioral economics in pricing.
Emotional and cultural influences.
Case study: psychological pricing in action.
Unit 4: Market Positioning Strategies
Positioning maps and frameworks.
Differentiation vs. cost leadership strategies.
Competitive positioning analysis.
Group activity: positioning workshop.
Unit 5: Global and Future Pricing Trends
Pricing strategies for global markets.
Digital economy and real-time pricing.
AI and predictive pricing models.
Future outlook on pricing and positioning.
Ready to optimize your pricing and strengthen your brand?
Join the Pricing Strategies and Market Positioning Training Course with EuroQuest International Training and gain the expertise to design profitable pricing models and effective market positioning strategies.
The Pricing Strategies and Market Positioning Training Courses in Dubai provide professionals with a strategic and analytical framework for developing pricing models that enhance competitiveness, profitability, and customer value. Designed for marketing managers, business strategists, product leaders, and financial analysts, these programs explore the intersection of pricing psychology, market dynamics, and strategic positioning to help organizations achieve sustainable growth in diverse markets.
Participants gain a comprehensive understanding of pricing strategy principles, including cost-based, value-based, and competition-driven pricing approaches. The courses highlight how consumer perception, brand positioning, and market segmentation influence pricing decisions. Through case studies and practical exercises, attendees learn to design pricing structures, evaluate elasticity, analyze competitor pricing, and develop strategies that align with customer expectations and business objectives.
These market positioning training programs in Dubai also emphasize the role of pricing in shaping brand identity and competitive advantage. Participants explore techniques for positioning products within premium, mid-tier, or value segments, understanding how factors such as differentiation, product lifecycle, and customer psychology inform positioning strategies. The curriculum delves into innovative pricing models—such as dynamic pricing, subscription-based models, bundling, and promotional strategies—that support long-term performance in fast-changing markets.
Blending theory with hands-on application, the courses equip professionals to conduct market research, build pricing matrices, test pricing hypotheses, and interpret data to refine strategic decisions. Attendees also learn about cross-functional collaboration between marketing, finance, and product teams to ensure cohesive and sustainable pricing initiatives.
Attending these training courses in Dubai offers participants access to a globally diverse market environment known for its competitive landscape and strategic innovation. By completing this specialization, professionals gain the expertise and confidence needed to design effective pricing strategies, enhance market positioning, and drive profitability in both regional and international markets.