The Pricing Strategies and Market Positioning course in Istanbul is a specialized training course designed to help professionals develop effective pricing and positioning strategies to enhance market competitiveness.
From:
22-12-2025
From:
16-02-2026
From:
16-03-2026
From:
26-10-2026
Course Overview
Pricing and positioning are powerful levers that directly influence market success. This Pricing Strategies and Market Positioning Training Course provides participants with practical tools to design competitive pricing models, align value propositions, and position brands effectively in dynamic markets.
The course explores value-based pricing, competitive analysis, behavioral pricing psychology, positioning frameworks, and global best practices. Participants will study real-world case studies, conduct simulations, and develop strategies to achieve sustainable growth.
By the end of this program, professionals will be able to align pricing strategies with market positioning to drive revenue and customer loyalty.
Course Benefits
Understand pricing models and their applications.
Apply market positioning frameworks for differentiation.
Leverage psychology in pricing decisions.
Strengthen value propositions with effective positioning.
Benchmark global best practices in pricing and positioning.
Course Objectives
Define principles of pricing strategy and market positioning.
Design competitive and value-based pricing models.
Apply behavioral insights to pricing decisions.
Conduct market and competitor analysis for positioning.
Align pricing with brand and customer perceptions.
Develop strategies for global and digital markets.
Measure effectiveness with pricing and positioning KPIs.
Training Methodology
This course blends expert-led lectures, interactive pricing simulations, global case studies, and group workshops. Participants will create and test pricing and positioning strategies.
Target Audience
Marketing and brand managers.
Business development and product managers.
Finance and strategy professionals.
Executives responsible for pricing decisions.
Target Competencies
Pricing strategy design.
Market positioning frameworks.
Behavioral pricing psychology.
Competitive analysis and value alignment.
Course Outline
Unit 1: Introduction to Pricing and Positioning
Defining the role of pricing in market success.
Market positioning principles.
Price–value perception dynamics.
Case studies of pricing and positioning strategies.
Unit 2: Pricing Models and Frameworks
Value-based, cost-plus, and dynamic pricing.
Subscription and tiered pricing models.
Freemium and bundling approaches.
Practical exercise: designing a pricing model.
Unit 3: Psychology of Pricing
Anchoring, decoy effect, and perceived value.
Behavioral economics in pricing.
Emotional and cultural influences.
Case study: psychological pricing in action.
Unit 4: Market Positioning Strategies
Positioning maps and frameworks.
Differentiation vs. cost leadership strategies.
Competitive positioning analysis.
Group activity: positioning workshop.
Unit 5: Global and Future Pricing Trends
Pricing strategies for global markets.
Digital economy and real-time pricing.
AI and predictive pricing models.
Future outlook on pricing and positioning.
Ready to optimize your pricing and strengthen your brand?
Join the Pricing Strategies and Market Positioning Training Course with EuroQuest International Training and gain the expertise to design profitable pricing models and effective market positioning strategies.
The Pricing Strategies and Market Positioning Training Courses in Istanbul are designed to equip professionals with the analytical and strategic capabilities required to develop effective pricing models and position products and services competitively in dynamic markets. These programs are ideal for marketing managers, pricing analysts, business strategists, sales leaders, and decision-makers who seek to align pricing decisions with customer value, market conditions, and long-term business objectives.
Participants explore the core principles of pricing strategy, including value-based pricing, competitive pricing analysis, cost structures, and price differentiation. The courses emphasize how pricing decisions influence brand perception, demand behavior, and profitability. Through applied case studies and interactive discussions, participants learn how to assess market dynamics, understand customer willingness to pay, and design pricing frameworks that support sustainable growth and competitive advantage.
These pricing and market positioning training programs in Istanbul balance strategic theory with real-world application. Participants develop skills in market segmentation, positioning strategy, and pricing optimization across different channels and customer segments. The curriculum also highlights the integration of pricing with branding, product development, and go-to-market strategies—ensuring coherence between value proposition and market perception. Data-driven approaches to pricing analysis and performance evaluation are emphasized to support informed decision-making.
Attending these training courses in Istanbul offers professionals a high-impact learning experience in a vibrant international business environment. Expert-led sessions and interactive formats encourage the exchange of global best practices and practical insights across industries. By completing this specialization, participants will be equipped to design effective pricing strategies, strengthen market positioning, and enhance profitability—reinforcing both professional expertise and organizational competitiveness in today’s complex and highly competitive global marketplace.