The Pricing Strategies and Market Positioning course in Jakarta is a comprehensive training course designed to help professionals understand how to strategically position their products and set competitive pricing.
From:
23-02-2026
From:
04-05-2026
From:
17-08-2026
Course Overview
Pricing and positioning are powerful levers that directly influence market success. This Pricing Strategies and Market Positioning Training Course provides participants with practical tools to design competitive pricing models, align value propositions, and position brands effectively in dynamic markets.
The course explores value-based pricing, competitive analysis, behavioral pricing psychology, positioning frameworks, and global best practices. Participants will study real-world case studies, conduct simulations, and develop strategies to achieve sustainable growth.
By the end of this program, professionals will be able to align pricing strategies with market positioning to drive revenue and customer loyalty.
Course Benefits
Understand pricing models and their applications.
Apply market positioning frameworks for differentiation.
Leverage psychology in pricing decisions.
Strengthen value propositions with effective positioning.
Benchmark global best practices in pricing and positioning.
Course Objectives
Define principles of pricing strategy and market positioning.
Design competitive and value-based pricing models.
Apply behavioral insights to pricing decisions.
Conduct market and competitor analysis for positioning.
Align pricing with brand and customer perceptions.
Develop strategies for global and digital markets.
Measure effectiveness with pricing and positioning KPIs.
Training Methodology
This course blends expert-led lectures, interactive pricing simulations, global case studies, and group workshops. Participants will create and test pricing and positioning strategies.
Target Audience
Marketing and brand managers.
Business development and product managers.
Finance and strategy professionals.
Executives responsible for pricing decisions.
Target Competencies
Pricing strategy design.
Market positioning frameworks.
Behavioral pricing psychology.
Competitive analysis and value alignment.
Course Outline
Unit 1: Introduction to Pricing and Positioning
Defining the role of pricing in market success.
Market positioning principles.
Price–value perception dynamics.
Case studies of pricing and positioning strategies.
Unit 2: Pricing Models and Frameworks
Value-based, cost-plus, and dynamic pricing.
Subscription and tiered pricing models.
Freemium and bundling approaches.
Practical exercise: designing a pricing model.
Unit 3: Psychology of Pricing
Anchoring, decoy effect, and perceived value.
Behavioral economics in pricing.
Emotional and cultural influences.
Case study: psychological pricing in action.
Unit 4: Market Positioning Strategies
Positioning maps and frameworks.
Differentiation vs. cost leadership strategies.
Competitive positioning analysis.
Group activity: positioning workshop.
Unit 5: Global and Future Pricing Trends
Pricing strategies for global markets.
Digital economy and real-time pricing.
AI and predictive pricing models.
Future outlook on pricing and positioning.
Ready to optimize your pricing and strengthen your brand?
Join the Pricing Strategies and Market Positioning Training Course with EuroQuest International Training and gain the expertise to design profitable pricing models and effective market positioning strategies.
The Pricing Strategies and Market Positioning Training Courses in Jakarta provide professionals with the strategic frameworks and analytical methods needed to develop pricing models that enhance competitiveness, maximize profitability, and align with long-term brand positioning. Designed for marketing managers, business strategists, product leaders, sales professionals, and financial planners, these programs focus on understanding consumer perceptions, market dynamics, and value-based pricing approaches that drive sustainable business growth.
Participants explore the foundational principles of pricing strategy, including cost-based, value-based, and competition-driven pricing models. The courses highlight how effective pricing decisions incorporate customer insights, perceived value, elasticity trends, and market segmentation to support overall business objectives. Through case studies, simulations, and practical exercises, attendees learn to design pricing structures, forecast revenue outcomes, and evaluate pricing sensitivity across diverse market segments.
A major component of the program focuses on market positioning, examining how pricing interacts with brand identity, competitive advantages, and customer expectations. Participants study how premium, penetration, dynamic, and bundle pricing strategies influence market perception and organizational positioning. The curriculum also covers advanced topics such as psychological pricing, product tiering, price anchoring, and the integration of digital tools for monitoring competitive pricing trends.
These pricing and positioning training programs in Jakarta blend analytical rigor with strategic insight, offering participants exposure to global best practices within Indonesia’s diverse and increasingly competitive business landscape. Jakarta’s dynamic market environment provides an ideal setting for understanding how pricing strategies contribute to brand differentiation and customer value creation.
By attending these training courses in Jakarta, professionals gain the expertise to formulate data-driven pricing strategies, strengthen market positioning, and enhance revenue performance. Upon completion, participants are equipped to lead pricing initiatives that align financial goals with market realities, elevate competitive advantage, and support sustainable organizational growth.