The Pricing Strategies and Market Positioning training course in London is designed to help professionals develop effective pricing strategies and strengthen their market position for sustainable business success.
From:
12-01-2026
From:
09-03-2026
From:
06-07-2026
From:
14-09-2026
Course Overview
Pricing and positioning are powerful levers that directly influence market success. This Pricing Strategies and Market Positioning Training Course provides participants with practical tools to design competitive pricing models, align value propositions, and position brands effectively in dynamic markets.
The course explores value-based pricing, competitive analysis, behavioral pricing psychology, positioning frameworks, and global best practices. Participants will study real-world case studies, conduct simulations, and develop strategies to achieve sustainable growth.
By the end of this program, professionals will be able to align pricing strategies with market positioning to drive revenue and customer loyalty.
Course Benefits
Understand pricing models and their applications.
Apply market positioning frameworks for differentiation.
Leverage psychology in pricing decisions.
Strengthen value propositions with effective positioning.
Benchmark global best practices in pricing and positioning.
Course Objectives
Define principles of pricing strategy and market positioning.
Design competitive and value-based pricing models.
Apply behavioral insights to pricing decisions.
Conduct market and competitor analysis for positioning.
Align pricing with brand and customer perceptions.
Develop strategies for global and digital markets.
Measure effectiveness with pricing and positioning KPIs.
Training Methodology
This course blends expert-led lectures, interactive pricing simulations, global case studies, and group workshops. Participants will create and test pricing and positioning strategies.
Target Audience
Marketing and brand managers.
Business development and product managers.
Finance and strategy professionals.
Executives responsible for pricing decisions.
Target Competencies
Pricing strategy design.
Market positioning frameworks.
Behavioral pricing psychology.
Competitive analysis and value alignment.
Course Outline
Unit 1: Introduction to Pricing and Positioning
Defining the role of pricing in market success.
Market positioning principles.
Price–value perception dynamics.
Case studies of pricing and positioning strategies.
Unit 2: Pricing Models and Frameworks
Value-based, cost-plus, and dynamic pricing.
Subscription and tiered pricing models.
Freemium and bundling approaches.
Practical exercise: designing a pricing model.
Unit 3: Psychology of Pricing
Anchoring, decoy effect, and perceived value.
Behavioral economics in pricing.
Emotional and cultural influences.
Case study: psychological pricing in action.
Unit 4: Market Positioning Strategies
Positioning maps and frameworks.
Differentiation vs. cost leadership strategies.
Competitive positioning analysis.
Group activity: positioning workshop.
Unit 5: Global and Future Pricing Trends
Pricing strategies for global markets.
Digital economy and real-time pricing.
AI and predictive pricing models.
Future outlook on pricing and positioning.
Ready to optimize your pricing and strengthen your brand?
Join the Pricing Strategies and Market Positioning Training Course with EuroQuest International Training and gain the expertise to design profitable pricing models and effective market positioning strategies.
The Pricing Strategies and Market Positioning Training Courses in London equip professionals with the analytical frameworks and strategic tools needed to set optimal prices, strengthen brand positioning, and maximize competitive advantage. These programs are designed for marketing executives, product managers, business strategists, and financial analysts who aim to align pricing decisions with overall market and organizational objectives.
Participants gain a comprehensive understanding of pricing strategy, exploring how cost structures, market demand, and consumer psychology interact to influence price decisions. The courses cover key topics such as value-based pricing, competitive benchmarking, dynamic pricing models, and the role of innovation in shaping market position. Through practical case studies and simulation exercises, attendees learn to evaluate pricing scenarios, forecast profitability, and respond effectively to market fluctuations and competitor actions.
These pricing and market positioning training programs in London combine academic rigor with real-world application, offering a balanced approach between economic theory and strategic marketing practice. Participants examine how pricing integrates with brand identity, customer segmentation, and product differentiation, ensuring a cohesive strategy that supports sustainable growth. Advanced modules also delve into global pricing, channel management, and the ethical considerations surrounding pricing transparency and fairness.
Attending these training courses in London provides participants with an exceptional learning environment enriched by the city’s global business diversity and innovation ecosystem. The programs feature expert-led discussions, interactive workshops, and collaborative projects designed to enhance strategic thinking and data-driven decision-making. By completing this specialization, professionals will be equipped to develop and implement pricing strategies that enhance profitability, sharpen competitive positioning, and drive long-term success in dynamic and evolving markets.