The Pricing Strategies and Market Positioning course in Madrid is a specialized training course designed to help professionals develop effective pricing strategies and strengthen market positioning.
From:
05-01-2026
Course Overview
Pricing and positioning are powerful levers that directly influence market success. This Pricing Strategies and Market Positioning Training Course provides participants with practical tools to design competitive pricing models, align value propositions, and position brands effectively in dynamic markets.
The course explores value-based pricing, competitive analysis, behavioral pricing psychology, positioning frameworks, and global best practices. Participants will study real-world case studies, conduct simulations, and develop strategies to achieve sustainable growth.
By the end of this program, professionals will be able to align pricing strategies with market positioning to drive revenue and customer loyalty.
Course Benefits
Understand pricing models and their applications.
Apply market positioning frameworks for differentiation.
Leverage psychology in pricing decisions.
Strengthen value propositions with effective positioning.
Benchmark global best practices in pricing and positioning.
Course Objectives
Define principles of pricing strategy and market positioning.
Design competitive and value-based pricing models.
Apply behavioral insights to pricing decisions.
Conduct market and competitor analysis for positioning.
Align pricing with brand and customer perceptions.
Develop strategies for global and digital markets.
Measure effectiveness with pricing and positioning KPIs.
Training Methodology
This course blends expert-led lectures, interactive pricing simulations, global case studies, and group workshops. Participants will create and test pricing and positioning strategies.
Target Audience
Marketing and brand managers.
Business development and product managers.
Finance and strategy professionals.
Executives responsible for pricing decisions.
Target Competencies
Pricing strategy design.
Market positioning frameworks.
Behavioral pricing psychology.
Competitive analysis and value alignment.
Course Outline
Unit 1: Introduction to Pricing and Positioning
Defining the role of pricing in market success.
Market positioning principles.
Price–value perception dynamics.
Case studies of pricing and positioning strategies.
Unit 2: Pricing Models and Frameworks
Value-based, cost-plus, and dynamic pricing.
Subscription and tiered pricing models.
Freemium and bundling approaches.
Practical exercise: designing a pricing model.
Unit 3: Psychology of Pricing
Anchoring, decoy effect, and perceived value.
Behavioral economics in pricing.
Emotional and cultural influences.
Case study: psychological pricing in action.
Unit 4: Market Positioning Strategies
Positioning maps and frameworks.
Differentiation vs. cost leadership strategies.
Competitive positioning analysis.
Group activity: positioning workshop.
Unit 5: Global and Future Pricing Trends
Pricing strategies for global markets.
Digital economy and real-time pricing.
AI and predictive pricing models.
Future outlook on pricing and positioning.
Ready to optimize your pricing and strengthen your brand?
Join the Pricing Strategies and Market Positioning Training Course with EuroQuest International Training and gain the expertise to design profitable pricing models and effective market positioning strategies.
The Pricing Strategies and Market Positioning Training Courses in Madrid provide professionals with a comprehensive and analytical understanding of how pricing decisions shape competitive advantage, customer perception, and long-term profitability. Designed for marketing managers, product leaders, financial analysts, and business strategists, these programs focus on the strategic and data-driven methods organizations use to position their offerings effectively within diverse and evolving markets.
Participants gain deep insight into the core principles of pricing strategy, exploring frameworks such as value-based pricing, competitive pricing, psychological pricing, and dynamic pricing models. The courses examine how customer preferences, perceived value, market conditions, and cost structures influence pricing decisions. Through case studies, simulations, and hands-on analytics exercises, learners discover how to segment markets, assess willingness to pay, and develop pricing strategies that align with brand positioning and organizational goals.
These pricing and market positioning training programs in Madrid highlight the importance of integrating pricing with broader strategic decisions. Participants learn how to evaluate product differentiation, analyze competitor positioning, and design pricing architectures that enhance revenue opportunities. The curriculum also addresses contemporary trends such as subscription models, freemium strategies, price optimization algorithms, and data-driven forecasting tools used across modern industries.
Attending these training courses in Madrid offers a dynamic and internationally oriented learning experience enriched by the city’s strong business and innovation landscape. Professionals benefit from expert-led sessions, collaborative exercises, and exposure to global best practices in pricing management. By completing this specialization, participants gain the strategic insight and practical skills needed to establish competitive price structures, strengthen market positioning, and drive sustainable business growth in today’s increasingly dynamic and value-driven markets.