The Public Affairs and Government Relations in Barcelona is a professional training course designed to help organizations engage effectively with policymakers and stakeholders.
From:
25-05-2026
Course Overview
Organizations operate within complex political and regulatory environments where strong relationships with government bodies, policymakers, and stakeholders are critical for success. Public affairs professionals must not only manage reputational risks but also anticipate policy shifts, advocate for organizational interests, and build credibility with government stakeholders.
This course explores government relations strategies, lobbying frameworks, policy analysis, regulatory engagement, ethical advocacy, crisis communication with government bodies, and global best practices. Participants will gain practical skills to design and implement effective public affairs and government relations strategies.
At EuroQuest International Training, the course combines real-world case studies, interactive workshops, and simulations to prepare professionals to navigate the intersection of business, policy, and government effectively.
Key Benefits of Attending
Strengthen skills in government and policy engagement
Develop strategies for lobbying and advocacy
Build trust-based relationships with government stakeholders
Manage policy risks and regulatory challenges
Benchmark public affairs strategies against global best practices
Why Attend
This course empowers professionals to influence policy outcomes, enhance organizational reputation, and create sustainable relationships with government institutions and policymakers.
Course Methodology
Expert-led lectures on public affairs and lobbying strategies
Case studies of government relations successes and failures
Workshops on policy engagement and stakeholder mapping
Simulations of lobbying and negotiation with government officials
Group projects on public affairs strategy design
Course Objectives
By the end of this ten-day training course, participants will be able to:
Define principles of public affairs and government relations
Map and prioritize government stakeholders effectively
Design lobbying and advocacy strategies aligned with goals
Communicate with policymakers transparently and ethically
Monitor regulatory and policy developments proactively
Benchmark government relations strategies against global best practices
Manage crisis communication with government stakeholders
Align public affairs strategies with organizational objectives
Apply governance and compliance standards in public affairs
Build trust and credibility with political and regulatory actors
Integrate sustainability and ESG in government relations
Develop long-term strategies for public affairs and policy influence
Target Audience
Public affairs and government relations professionals
Corporate communication and PR leaders
Business leaders engaging with policy and regulation
Legal and compliance officers
Consultants in lobbying, policy, and government relations
Target Competencies
Public affairs strategy and planning
Government and policymaker engagement
Lobbying and advocacy frameworks
Policy monitoring and regulatory analysis
Crisis communication with government stakeholders
Ethical and transparent political engagement
Global best practices in government relations
Course Outline
Unit 1: Introduction to Public Affairs and Government Relations
Defining public affairs in corporate contexts
Role of government relations in organizational success
Case studies of corporate-government interactions
Workshop on public affairs awareness
Unit 2: Stakeholder and Policymaker Mapping
Identifying key government stakeholders
Influence/interest mapping techniques
Prioritization of political stakeholders
Practical stakeholder mapping exercise
Unit 3: Lobbying and Advocacy Strategies
Principles of lobbying in democratic systems
Advocacy frameworks for corporate objectives
Ethical approaches to lobbying
Role-play on lobbying scenarios
Unit 4: Policy Monitoring and Regulatory Engagement
Tools for monitoring policy and regulation
Anticipating legislative changes
Building proactive policy engagement strategies
Workshop on regulatory analysis
Unit 5: Communication with Government Stakeholders
Building credibility and trust with officials
Designing effective communication frameworks
Transparency and ethics in government relations
Simulation of government engagement
Unit 6: Crisis Communication with Government Institutions
Managing crises involving government stakeholders
Aligning crisis response with regulatory requirements
Case study on crisis-government interaction
Workshop on crisis communication
Unit 7: Governance and Ethics in Public Affairs
Governance frameworks for government relations
Ethical dilemmas in lobbying and advocacy
Ensuring compliance with anti-corruption standards
Group discussion on ethics in public affairs
Unit 8: Global Best Practices in Government Relations
Lessons from international corporate-government strategies
Benchmarking against global public affairs leaders
Adapting best practices to organizational contexts
Group discussion on global insights
Unit 9: Negotiation and Influence in Policy Engagement
Techniques for negotiating with policymakers
Building influence without compromising integrity
Role of partnerships and coalitions
Simulation of negotiation scenarios
Unit 10: Digital Tools in Public Affairs
Using digital platforms for policy engagement
Social media monitoring of political developments
Digital lobbying and e-government interactions
Hands-on digital tools workshop
Unit 11: Sustainability and ESG in Government Relations
Integrating ESG into government engagement strategies
Communicating sustainability policies to regulators
Case study on ESG-driven advocacy
Group exercise on ESG in public affairs
Unit 12: Capstone Public Affairs Strategy Project
Group project on government relations frameworks
Designing lobbying, communication, and policy strategies
Presenting public affairs plans to executives
Final adoption plan for organizations
Closing Call to Action
Join this ten-day training course to master public affairs and government relations, enabling you to influence policy, manage stakeholders, and build trusted relationships with government institutions.
The Public Affairs and Government Relations Training Courses in Barcelona equip professionals with the strategic knowledge and communication skills required to engage effectively with public institutions, policymakers, and regulatory stakeholders. Designed for public affairs specialists, corporate communication leaders, policy advisors, advocacy professionals, and senior executives, these programs focus on aligning organizational interests with public priorities while maintaining credibility, transparency, and constructive dialogue in the public arena.
Participants explore the core principles of public affairs strategy, including policy analysis, stakeholder mapping, legislative monitoring, and issue advocacy. The courses emphasize the importance of understanding political environments, anticipating policy developments, and building long-term professional relationships with government bodies, civic organizations, and community leaders. Through case studies and scenario-based exercises, attendees learn to develop persuasive policy positions, craft advocacy messages, and coordinate communication efforts that support organizational goals within the public sector context.
These government relations training programs in Barcelona also highlight how public communication intersects with regulatory processes, social responsibility, and public trust. Participants gain practical skills in planning public consultations, conducting strategic outreach, preparing briefing documents, and representing organizational perspectives in policy discussions. The curriculum integrates approaches to reputation management, crisis communication, and stakeholder engagement to ensure alignment between public affairs initiatives and overall corporate strategy.
Attending these training courses in Barcelona provides access to an international learning environment enriched by the city’s globally connected public and private sectors. The collaborative setting encourages dialogue, perspective sharing, and professional networking among participants from diverse industries.
By the end of the program, professionals are equipped to lead public affairs and government relations strategies that support informed decision-making, strengthen institutional relationships, and contribute to responsible organizational presence in public life—ensuring that engagement with government and policy actors is effective, ethical, and aligned with long-term organizational objectives.