|

Course Overview

Organizations operate within complex political and regulatory environments where strong relationships with government bodies, policymakers, and stakeholders are critical for success. Public affairs professionals must not only manage reputational risks but also anticipate policy shifts, advocate for organizational interests, and build credibility with government stakeholders.

This course explores government relations strategies, lobbying frameworks, policy analysis, regulatory engagement, ethical advocacy, crisis communication with government bodies, and global best practices. Participants will gain practical skills to design and implement effective public affairs and government relations strategies.

At EuroQuest International Training, the course combines real-world case studies, interactive workshops, and simulations to prepare professionals to navigate the intersection of business, policy, and government effectively.

Key Benefits of Attending

• Strengthen skills in government and policy engagement

• Develop strategies for lobbying and advocacy

• Build trust-based relationships with government stakeholders

• Manage policy risks and regulatory challenges

• Benchmark public affairs strategies against global best practices

Why Attend

This course empowers professionals to influence policy outcomes, enhance organizational reputation, and create sustainable relationships with government institutions and policymakers.

Course Methodology

• Expert-led lectures on public affairs and lobbying strategies

• Case studies of government relations successes and failures

• Workshops on policy engagement and stakeholder mapping

• Simulations of lobbying and negotiation with government officials

• Group projects on public affairs strategy design

Course Objectives

By the end of this ten-day training course, participants will be able to:

• Define principles of public affairs and government relations

• Map and prioritize government stakeholders effectively

• Design lobbying and advocacy strategies aligned with goals

• Communicate with policymakers transparently and ethically

• Monitor regulatory and policy developments proactively

• Benchmark government relations strategies against global best practices

• Manage crisis communication with government stakeholders

• Align public affairs strategies with organizational objectives

• Apply governance and compliance standards in public affairs

• Build trust and credibility with political and regulatory actors

• Integrate sustainability and ESG in government relations

• Develop long-term strategies for public affairs and policy influence

Target Audience

• Public affairs and government relations professionals

• Corporate communication and PR leaders

• Business leaders engaging with policy and regulation

• Legal and compliance officers

• Consultants in lobbying, policy, and government relations

Target Competencies

• Public affairs strategy and planning

• Government and policymaker engagement

• Lobbying and advocacy frameworks

• Policy monitoring and regulatory analysis

• Crisis communication with government stakeholders

• Ethical and transparent political engagement

• Global best practices in government relations

Course Outline

Unit 1: Introduction to Public Affairs and Government Relations

• Defining public affairs in corporate contexts

• Role of government relations in organizational success

• Case studies of corporate-government interactions

• Workshop on public affairs awareness

Unit 2: Stakeholder and Policymaker Mapping

• Identifying key government stakeholders

• Influence/interest mapping techniques

• Prioritization of political stakeholders

• Practical stakeholder mapping exercise

Unit 3: Lobbying and Advocacy Strategies

• Principles of lobbying in democratic systems

• Advocacy frameworks for corporate objectives

• Ethical approaches to lobbying

• Role-play on lobbying scenarios

Unit 4: Policy Monitoring and Regulatory Engagement

• Tools for monitoring policy and regulation

• Anticipating legislative changes

• Building proactive policy engagement strategies

• Workshop on regulatory analysis

Unit 5: Communication with Government Stakeholders

• Building credibility and trust with officials

• Designing effective communication frameworks

• Transparency and ethics in government relations

• Simulation of government engagement

Unit 6: Crisis Communication with Government Institutions

• Managing crises involving government stakeholders

• Aligning crisis response with regulatory requirements

• Case study on crisis-government interaction

• Workshop on crisis communication

Unit 7: Governance and Ethics in Public Affairs

• Governance frameworks for government relations

• Ethical dilemmas in lobbying and advocacy

• Ensuring compliance with anti-corruption standards

• Group discussion on ethics in public affairs

Unit 8: Global Best Practices in Government Relations

• Lessons from international corporate-government strategies

• Benchmarking against global public affairs leaders

• Adapting best practices to organizational contexts

• Group discussion on global insights

Unit 9: Negotiation and Influence in Policy Engagement

• Techniques for negotiating with policymakers

• Building influence without compromising integrity

• Role of partnerships and coalitions

• Simulation of negotiation scenarios

Unit 10: Digital Tools in Public Affairs

• Using digital platforms for policy engagement

• Social media monitoring of political developments

• Digital lobbying and e-government interactions

• Hands-on digital tools workshop

Unit 11: Sustainability and ESG in Government Relations

• Integrating ESG into government engagement strategies

• Communicating sustainability policies to regulators

• Case study on ESG-driven advocacy

• Group exercise on ESG in public affairs

Unit 12: Capstone Public Affairs Strategy Project

• Group project on government relations frameworks

• Designing lobbying, communication, and policy strategies

• Presenting public affairs plans to executives

• Final adoption plan for organizations

Closing Call to Action

Join this ten-day training course to master public affairs and government relations, enabling you to influence policy, manage stakeholders, and build trusted relationships with government institutions.