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Course Overview

The rise of e-commerce has reshaped traditional retail, creating new challenges and opportunities. Success now depends on the ability to integrate retail marketing strategies with digital commerce innovations. This course explores customer journey mapping, online/offline integration, content and influencer marketing, personalization, loyalty programs, and retail analytics. Participants will learn how to leverage technology, consumer insights, and branding strategies to create unified retail and e-commerce experiences.

Delivered by EuroQuest International Training, the program blends strategic insight with practical tools and case studies from global leaders in retail and e-commerce.

Course Benefits

• Design omni-channel marketing strategies for retail and online platforms

• Apply customer analytics and insights to personalize experiences

• Leverage e-commerce tools and platforms for sales growth

• Enhance brand positioning across physical and digital channels

• Anticipate trends in retail innovation, digital transformation, and ESG marketing

Why Attend

Organizations that integrate retail and e-commerce strategies achieve higher reach, improved customer loyalty, and long-term competitiveness. This course equips participants with strategic and operational tools to navigate the evolving retail landscape.

Training Methodology

• Structured knowledge sessions with case studies

• Scenario-driven strategy development exercises

• Strategic discussions on omni-channel integration and governance

• Conceptual frameworks blended with applied marketing tools

• Benchmarking against best practices in retail and e-commerce marketing

Course Objectives

By the end of this training course, participants will be able to:

• Define frameworks for retail and e-commerce marketing integration

• Apply consumer insights and data analytics to retail strategies

• Design omni-channel marketing and engagement programs

• Use digital platforms for targeted promotions and conversions

• Manage brand consistency across physical and digital retail

• Apply loyalty, pricing, and promotional strategies effectively

• Ensure governance, ethics, and ESG in retail marketing practices

• Anticipate digital disruptions in retail and e-commerce trends

• Align marketing strategies with customer experience priorities

• Lead organizations toward sustainable retail growth

Course Outline

Unit 1: Introduction to Retail and E-Commerce Marketing

• Evolution of retail and e-commerce integration

• Principles of customer-centric retail marketing

• Case studies of global retail leaders

Unit 2: Consumer Insights and Retail Analytics

• Understanding consumer behavior in retail and digital contexts

• Data-driven decision-making in retail marketing

• Tools for customer profiling and segmentation

Unit 3: Omni-Channel Marketing Strategies

• Linking online and offline customer journeys

• Consistency across digital, mobile, and in-store channels

• Best practices in omni-channel integration

Unit 4: E-Commerce Platforms and Tools

• Overview of major e-commerce platforms

• Integrating retail websites with marketplaces

• Mobile commerce and app-based strategies

Unit 5: Digital Content and Influencer Marketing

• Content creation for retail and online engagement

• Storytelling and brand authenticity in digital channels

• Influencer marketing in e-commerce

Unit 6: Social Media Marketing for Retail Growth

• Leveraging social platforms for retail promotion

• Paid social campaigns and targeting strategies

• Case studies of successful retail social campaigns

Unit 7: Personalization and Customer Engagement

• Role of AI and automation in personalized retail

• Customer journey mapping in e-commerce

• Loyalty programs and retention strategies

Unit 8: Pricing and Promotional Strategies

• Dynamic pricing models in e-commerce

• In-store vs. digital promotional tactics

• Measuring promotional effectiveness

Unit 9: Supply Chain and Fulfillment in Marketing

• Role of logistics in retail brand experience

• Marketing communication around delivery and service

• Case perspectives in fulfillment-led branding

Unit 10: Governance, Ethics, and ESG in Retail Marketing

• Responsible retail communication frameworks

• Data privacy and consumer trust in e-commerce

• ESG marketing and sustainability in retail strategies

Unit 11: Future of Retail and E-Commerce

• AR/VR in retail experiences

• Social commerce and live-stream shopping

• Anticipating shifts in global retail trends

Unit 12: Executive Integration and Strategic Outlook

• Consolidating retail and e-commerce strategies

• Designing governance-aligned growth frameworks

• Executive foresight for retail innovation and transformation

Target Audience

• Retail and e-commerce managers

• Marketing and brand professionals

• Customer experience leaders

• Business development executives

• Digital transformation and omni-channel strategists

Target Competencies

• Retail and e-commerce strategy integration

• Consumer insights and retail analytics

• Omni-channel and customer engagement frameworks

• Digital content and influencer marketing

• Governance, ethics, and ESG in retail marketing

• Loyalty, pricing, and promotional strategies

• Strategic foresight in retail innovation

Join the Retail and E-Commerce Marketing Training Course from EuroQuest International Training to master omni-channel strategies, enhance customer engagement, and build sustainable, future-ready retail growth.