The Retail and E-Commerce Marketing in Amman is a professional training course that equips participants with strategies to succeed in both physical retail and digital marketplaces.
From:
21-09-2026
Course Overview
Retail and e-commerce have converged into an omnichannel marketplace where customer expectations, digital experiences, and brand consistency are key to success. Businesses must integrate marketing strategies that align physical stores and online platforms to deliver seamless customer journeys.
This course covers retail promotion strategies, digital campaign management, customer journey design, e-commerce optimization, data analytics, and global retail trends. Participants will gain hands-on skills to design marketing strategies that build brand presence, loyalty, and sales.
At EuroQuest International Training, the program combines case studies, workshops, and simulations to prepare leaders for marketing success in the retail and e-commerce landscape.
Key Benefits of Attending
Master integrated retail and e-commerce marketing strategies
Design omnichannel campaigns for customer engagement
Leverage digital platforms for online retail success
Apply analytics to measure and optimize performance
Strengthen brand positioning in competitive markets
Why Attend
This course empowers marketing professionals to align retail and digital strategies, ensuring sustainable growth, stronger customer loyalty, and measurable business performance.
Course Methodology
Expert-led lectures on retail and e-commerce frameworks
Case studies of omnichannel retail success
Workshops on campaign and customer journey design
Group projects on retail and digital integration
Simulations of marketing optimization challenges
Course Objectives
By the end of this ten-day training course, participants will be able to:
Define principles of retail and e-commerce marketing
Design integrated omnichannel strategies
Develop promotional campaigns across platforms
Leverage digital marketing tools for online sales growth
Use analytics to evaluate campaign effectiveness
Strengthen customer engagement through personalized strategies
Optimize product positioning in digital marketplaces
Build loyalty through customer experience management
Benchmark retail strategies against global leaders
Integrate sustainability into retail and e-commerce marketing
Manage risks in digital and retail promotional campaigns
Design long-term retail and digital growth roadmaps
Target Audience
Marketing and retail managers
E-commerce leaders and professionals
Digital marketing strategists
Business development executives
Consultants in retail and e-commerce
Target Competencies
Retail and digital marketing integration
Omnichannel customer engagement
Digital campaign optimization
Data-driven marketing decision-making
Loyalty and retention strategies
Risk and sustainability management
Brand positioning and competitiveness
Course Outline
Unit 1: Introduction to Retail and E-Commerce Marketing
Evolution of retail and digital marketing
Omnichannel trends shaping customer expectations
Case studies of retail success stories
Workshop on retail readiness
Unit 2: Omnichannel Marketing Strategies
Integrating online and offline campaigns
Aligning customer journeys across channels
Ensuring brand consistency and visibility
Simulation of omnichannel integration
Unit 3: Retail Promotion and Campaign Design
Designing promotional campaigns for retail
Seasonal and tactical marketing strategies
Managing point-of-sale promotions
Practical campaign planning exercise
Unit 4: E-Commerce Marketing Optimization
Leveraging e-commerce platforms for growth
Strategies for product visibility and conversion
Digital merchandising techniques
Workshop on e-commerce optimization
Unit 5: Digital Campaigns and Social Media
Social media strategies for retail engagement
Paid media campaigns for online sales
Influencer partnerships and collaborations
Case studies of digital campaigns
Unit 6: Customer Journey Mapping
Identifying touchpoints in retail and e-commerce
Mapping journeys for engagement and conversion
Tools for customer experience design
Workshop on journey mapping
Unit 7: Data Analytics in Retail and E-Commerce
KPIs for retail and digital performance
Tools for real-time analytics and dashboards
Predictive analytics for customer behavior
Simulation on marketing analytics
Unit 8: Personalization and Loyalty Strategies
Designing loyalty and rewards programs
Personalizing retail and online experiences
Customer advocacy and engagement techniques
Case studies of loyalty programs
Unit 9: Mobile and Emerging Technologies
Mobile-first retail and e-commerce strategies
AR/VR in customer engagement and sales
AI-driven personalization in retail marketing
Workshop on digital innovation
Unit 10: Global Trends in Retail and E-Commerce
International retail and e-commerce markets
Cross-border trade and compliance challenges
Adapting strategies to global consumer behaviors
Group discussions on global practices
Unit 11: Sustainability in Retail and E-Commerce
Eco-friendly retail marketing practices
Green e-commerce strategies and ESG integration
Reducing environmental impact through marketing
Workshop on sustainable campaigns
Unit 12: Capstone Retail and E-Commerce Marketing Project
Group-based strategy project on retail and digital integration
Designing end-to-end omnichannel campaign roadmaps
Presenting strategies for brand growth and competitiveness
Final action plan for organizational adoption
Closing Call to Action
Join this ten-day training course to master retail and e-commerce marketing, enabling you to design integrated strategies, optimize campaigns, and strengthen customer loyalty for long-term growth.
The Retail and E-Commerce Marketing Training Courses in Amman provide professionals with practical strategies and analytical tools to enhance brand presence, increase customer engagement, and drive sales in both physical retail environments and online commerce platforms. Designed for retail managers, e-commerce specialists, marketing professionals, digital entrepreneurs, and brand development teams, these programs focus on understanding customer behavior, optimizing buying journeys, and implementing effective marketing tactics across integrated retail and online channels.
Participants explore the core principles of retail and e-commerce marketing, including product positioning, merchandising strategies, website and store experience optimization, customer segmentation, and conversion-focused communication. The courses highlight how consumer expectations are evolving, particularly with the rise of digital shopping behavior and the increasing importance of personalized engagement. Through hands-on workshops and industry case studies, attendees learn how to manage product catalogs, improve user experience (UX), optimize checkout flows, and deploy targeted promotional campaigns that drive measurable results.
These retail and online commerce strategy training programs in Amman also emphasize digital performance techniques, including social media advertising, search engine optimization (SEO), email marketing, remarketing strategies, and influencer-driven product visibility. Participants gain skills in interpreting analytics dashboards, monitoring customer activity, and adjusting marketing efforts based on real-time insights.
Additionally, the curriculum addresses omnichannel retail integration and the importance of seamless coordination between online platforms and physical store experiences. Participants examine how loyalty programs, personalized offers, and customer service design contribute to long-term retention and brand trust.
Attending these training courses in Amman offers a collaborative learning environment where professionals benefit from expert instruction, peer exchange, and regionally relevant market insights.
By the end of the program, participants will be equipped to develop effective retail and e-commerce marketing strategies that strengthen market positioning, enhance customer satisfaction, and support sustained business growth in both local and global competitive contexts.