The Smart Tourism and Digital Guest Services course in Madrid is designed to help tourism professionals leverage digital technologies to optimize guest services and enhance customer experiences.
From:
27-04-2026
Course Overview
The tourism and hospitality sector is rapidly transforming through digitalization. Smart tourism integrates technology, data, and innovation to deliver seamless and personalized guest services, boosting competitiveness and improving customer satisfaction.
This course covers smart destination management, digital guest engagement, service personalization, IoT applications, mobile platforms, and AI-driven solutions. Participants will learn how to leverage digital tools to create innovative, sustainable, and memorable guest experiences.
At EuroQuest International Training, the program blends theoretical frameworks with practical case studies, ensuring participants can implement smart strategies and digital services effectively in tourism and hospitality operations.
Key Benefits of Attending
Master smart tourism frameworks and digital tools
Enhance guest experience through technology and personalization
Implement mobile, IoT, and AI solutions in hospitality services
Strengthen destination management with smart technologies
Build sustainable and innovative guest service strategies
Why Attend
This course empowers professionals to design and manage digitally enhanced guest experiences that improve service quality, foster customer loyalty, and position organizations as leaders in smart tourism.
Course Methodology
Expert-led lectures on smart tourism and digital strategies
Case studies of smart destinations and digital guest services
Interactive workshops on guest journey digitalization
Group projects on hospitality technology integration
Simulations of digital engagement and smart service design
Course Objectives
By the end of this ten-day training course, participants will be able to:
Define principles of smart tourism and digital guest services
Apply digital platforms to enhance guest engagement and loyalty
Implement IoT, AI, and mobile technologies in guest services
Design personalized and seamless guest journeys
Integrate data analytics into tourism service strategies
Develop smart destination management frameworks
Ensure compliance with data security and privacy in digital services
Apply sustainability and inclusivity in digital guest strategies
Manage digital transformation in tourism and hospitality organizations
Monitor performance using digital KPIs and feedback systems
Communicate digital initiatives effectively to stakeholders
Lead innovation projects in smart tourism and hospitality
Target Audience
Tourism and hospitality managers
Guest experience and digital service leaders
Travel technology professionals
Destination management executives
Customer engagement and innovation specialists
Target Competencies
Smart tourism frameworks and strategies
Digital guest engagement and personalization
IoT and AI applications in hospitality
Mobile platform and digital tool integration
Data analytics for tourism and hospitality
Sustainability in digital guest services
Innovation and change leadership in smart tourism
Course Outline
Unit 1: Introduction to Smart Tourism and Digital Services
Principles of smart tourism
Digital transformation in hospitality and travel
Key trends and challenges in digital guest services
Case studies of smart tourism initiatives
Unit 2: Digital Guest Journey and Experience Design
Mapping digital guest journeys
Personalizing services with technology
Enhancing pre-, during-, and post-travel experiences
Practical guest journey design workshop
Unit 3: Mobile Platforms and Guest Engagement Tools
Mobile apps and digital concierge systems
Self-service technologies in hospitality
Mobile booking and payments integration
Hands-on mobile engagement exercises
Unit 4: IoT and Smart Solutions in Tourism
IoT applications in hotels, airports, and attractions
Smart rooms and connected services
Enhancing convenience and personalization through IoT
Case studies of IoT-enabled tourism
Unit 5: AI and Data-Driven Personalization
AI chatbots and virtual assistants
Predictive analytics for guest preferences
Machine learning in tourism personalization
Practical exercises in AI-enabled engagement
Unit 6: Smart Destination Management
Smart city and destination concepts
Technology for crowd management and sustainability
Data-driven destination strategies
Case examples of smart destinations
Unit 7: Digital Marketing and Guest Engagement
Social media and digital marketing strategies
Online reputation and brand management
Leveraging big data for targeted campaigns
Workshop on digital marketing plans
Unit 8: Cybersecurity and Data Privacy in Guest Services
Protecting guest data in digital systems
Regulatory compliance (e.g., GDPR, HIPAA in health tourism)
Building guest trust through transparency
Case studies on data privacy issues
Unit 9: Innovation and Emerging Technologies in Tourism
AR/VR in guest experience design
Blockchain for tourism and hospitality services
Future trends in smart tourism technologies
Hands-on exploration of emerging tools
Unit 10: Sustainability in Digital Guest Services
Eco-friendly digital initiatives
Reducing environmental impact with technology
Inclusive and accessible digital services
Case studies of sustainable digital hospitality
Unit 11: Leadership in Digital Transformation
Leading change in tourism organizations
Overcoming resistance to digital adoption
Building digital skills and culture among staff
Simulation of transformation leadership
Unit 12: Capstone Smart Tourism Project
Group-based project on digital guest services design
Creating smart destination or hospitality strategies
Presenting solutions to stakeholders
Implementation roadmap and success indicators
Closing Call to Action
Join this ten-day training course to master smart tourism and digital guest services, enabling you to leverage technology for innovation, personalization, and service excellence in hospitality and tourism.
The Smart Tourism and Digital Guest Services Training Courses in Madrid provide professionals with a forward-looking understanding of how digital transformation, smart technologies, and data-driven solutions are reshaping the tourism and hospitality sectors. Designed for tourism managers, hospitality professionals, digital service specialists, and destination planners, these programs explore the innovative tools and intelligent systems that enhance visitor engagement, operational efficiency, and service personalization across the traveler journey.
Participants gain in-depth knowledge of smart tourism ecosystems, examining how digital platforms, mobile applications, IoT-enabled devices, and integrated service systems elevate the guest experience. The courses cover key topics such as smart destination management, real-time data utilization, automated guest services, digital concierge tools, contactless technologies, and personalized content delivery. Through practical case studies and interactive sessions, attendees learn to implement digital solutions that streamline operations and improve service consistency while meeting the expectations of today’s tech-savvy travelers.
These smart tourism and digital guest services training programs in Madrid also highlight trends such as AI-powered customer service, virtual and augmented reality experiences, digital payment systems, and advanced analytics for visitor behavior insights. The curriculum emphasizes the strategic integration of technology with human-centered service design, ensuring that digital innovation supports both operational goals and meaningful guest interactions. Participants also explore the importance of cybersecurity, data protection, and ethical technology use in modern tourism environments.
Attending these training courses in Madrid offers the advantage of learning in a city known for its dynamic tourism industry, modern infrastructure, and progressive adoption of smart city initiatives. Through expert-led instruction, collaborative workshops, and real-world examples, participants gain the practical skills needed to design and manage digital guest services that enhance satisfaction and loyalty. Upon completion, professionals are equipped to drive smart tourism initiatives, lead digital transformation efforts, and deliver seamless, future-ready experiences in an increasingly competitive global marketplace.