The Social Media Analytics and Performance Tracking course in Budapest is designed to help marketers measure the success of their social media campaigns and use data to optimize strategies.
From:
07-09-2026
Course Overview
Social media is one of the most measurable marketing channels, yet many organizations struggle to translate data into actionable insights. This Social Media Analytics and Performance Tracking Training Course provides participants with frameworks to evaluate campaigns, monitor KPIs, and align social strategies with business objectives.
The course covers platform analytics, third-party tools, sentiment analysis, conversion tracking, and ROI measurement. Participants will study case studies from global brands and practice building performance dashboards and data-driven strategies.
By the end of this program, professionals will be able to turn social media data into insights that drive growth and customer engagement.
Course Benefits
Understand core social media analytics principles.
Track performance using platform-native tools.
Apply advanced measurement frameworks and KPIs.
Optimize campaigns with data-driven insights.
Measure ROI and demonstrate value to stakeholders.
Course Objectives
Define social media analytics and performance metrics.
Use analytics dashboards to monitor campaigns.
Apply KPIs for reach, engagement, and conversions.
Conduct sentiment and trend analysis.
Measure ROI across multiple social platforms.
Optimize strategies through data-driven decision-making.
Benchmark best practices in social media tracking.
Training Methodology
This course blends lectures, tool demonstrations, case studies, and group workshops. Participants will create performance dashboards and test analytics-driven optimization strategies.
Target Audience
Marketing and social media professionals.
Digital strategy and analytics specialists.
Brand and communication managers.
Executives seeking to measure digital impact.
Target Competencies
Social media analytics.
Performance measurement and KPIs.
ROI analysis in digital marketing.
Data-driven campaign optimization.
Course Outline
Unit 1: Introduction to Social Media Analytics
Why analytics matter in social media.
Key metrics vs. vanity metrics.
Aligning analytics with business goals.
Case studies of data-driven success.
Unit 2: Platform Analytics and Tools
Native analytics (Facebook, Instagram, LinkedIn, Twitter, TikTok).
Third-party analytics tools.
Custom dashboards for multi-channel tracking.
Practical exercise: platform insights deep-dive.
Unit 3: KPIs and Performance Measurement
Engagement, reach, and conversion KPIs.
Setting benchmarks for campaigns.
Attribution in social media.
Group activity: KPI framework design.
Unit 4: ROI, Sentiment, and Trend Analysis
Calculating ROI for social campaigns.
Sentiment analysis and brand monitoring.
Identifying trends from social data.
Case study: ROI-driven social strategy.
Unit 5: Optimization and Future of Social Analytics
Turning insights into action.
Real-time monitoring and agile adjustments.
AI and predictive analytics in social media.
Future outlook for performance tracking.
Ready to turn social data into business growth?
Join the Social Media Analytics and Performance Tracking Training Course with EuroQuest International Training and gain the expertise to measure, optimize, and maximize your social media ROI.
The Social Media Analytics and Performance Tracking Training Courses in Budapest offer professionals the tools and techniques to measure, analyze, and optimize social media campaigns for maximum engagement, brand awareness, and ROI. Designed for social media managers, digital marketers, data analysts, and business leaders, these programs focus on how to track performance across multiple social platforms, uncover insights, and use data to refine social media strategies.
Participants will explore the core principles of social media analytics, learning how to measure key metrics such as engagement rates, click-through rates (CTR), conversion rates, and audience growth. The courses emphasize how to leverage analytics tools and platforms to gather actionable insights, optimize content strategies, and align social media activities with broader business goals. Through case studies, interactive workshops, and hands-on exercises, participants will gain practical skills in performance tracking and learn how to turn social media data into actionable recommendations.
These social media analytics and performance tracking programs in Budapest cover essential topics such as using platforms like Google Analytics, Facebook Insights, Twitter Analytics, and LinkedIn Analytics for performance measurement. Participants will learn how to conduct competitor analysis, track brand sentiment, and optimize campaigns in real-time. Additionally, the course addresses how to report social media results to key stakeholders, ensuring that social media efforts are effectively communicated and aligned with business objectives.
Attending these training courses in Budapest offers professionals the opportunity to network with experts and peers from various industries, sharing insights and best practices on social media optimization. Budapest’s dynamic business environment provides the ideal setting for exploring the latest tools and trends in social media analytics. By the end of the program, participants will be equipped to measure social media performance effectively, optimize campaigns, and drive better engagement and business results through data-driven social media strategies.