The Social Media Analytics and Performance Tracking in London is a results-driven training course designed to help professionals master data insights for smarter marketing decisions.
From:
23-02-2026
From:
27-04-2026
Course Overview
Social media is one of the most measurable marketing channels, yet many organizations struggle to translate data into actionable insights. This Social Media Analytics and Performance Tracking Training Course provides participants with frameworks to evaluate campaigns, monitor KPIs, and align social strategies with business objectives.
The course covers platform analytics, third-party tools, sentiment analysis, conversion tracking, and ROI measurement. Participants will study case studies from global brands and practice building performance dashboards and data-driven strategies.
By the end of this program, professionals will be able to turn social media data into insights that drive growth and customer engagement.
Course Benefits
Understand core social media analytics principles.
Track performance using platform-native tools.
Apply advanced measurement frameworks and KPIs.
Optimize campaigns with data-driven insights.
Measure ROI and demonstrate value to stakeholders.
Course Objectives
Define social media analytics and performance metrics.
Use analytics dashboards to monitor campaigns.
Apply KPIs for reach, engagement, and conversions.
Conduct sentiment and trend analysis.
Measure ROI across multiple social platforms.
Optimize strategies through data-driven decision-making.
Benchmark best practices in social media tracking.
Training Methodology
This course blends lectures, tool demonstrations, case studies, and group workshops. Participants will create performance dashboards and test analytics-driven optimization strategies.
Target Audience
Marketing and social media professionals.
Digital strategy and analytics specialists.
Brand and communication managers.
Executives seeking to measure digital impact.
Target Competencies
Social media analytics.
Performance measurement and KPIs.
ROI analysis in digital marketing.
Data-driven campaign optimization.
Course Outline
Unit 1: Introduction to Social Media Analytics
Why analytics matter in social media.
Key metrics vs. vanity metrics.
Aligning analytics with business goals.
Case studies of data-driven success.
Unit 2: Platform Analytics and Tools
Native analytics (Facebook, Instagram, LinkedIn, Twitter, TikTok).
Third-party analytics tools.
Custom dashboards for multi-channel tracking.
Practical exercise: platform insights deep-dive.
Unit 3: KPIs and Performance Measurement
Engagement, reach, and conversion KPIs.
Setting benchmarks for campaigns.
Attribution in social media.
Group activity: KPI framework design.
Unit 4: ROI, Sentiment, and Trend Analysis
Calculating ROI for social campaigns.
Sentiment analysis and brand monitoring.
Identifying trends from social data.
Case study: ROI-driven social strategy.
Unit 5: Optimization and Future of Social Analytics
Turning insights into action.
Real-time monitoring and agile adjustments.
AI and predictive analytics in social media.
Future outlook for performance tracking.
Ready to turn social data into business growth?
Join the Social Media Analytics and Performance Tracking Training Course with EuroQuest International Training and gain the expertise to measure, optimize, and maximize your social media ROI.
The Social Media Analytics and Performance Tracking Training Courses in London provide professionals with the analytical skills and strategic insights needed to measure, interpret, and optimize social media performance effectively. Designed for marketing professionals, digital strategists, content creators, and communication managers, these programs focus on using data-driven methods to enhance brand visibility, audience engagement, and return on investment (ROI) across social platforms.
Participants gain a comprehensive understanding of social media analytics, learning how to collect and evaluate key metrics such as reach, impressions, engagement rates, conversions, and customer sentiment. The courses explore advanced tracking techniques across major platforms including LinkedIn, Instagram, X (formerly Twitter), Facebook, and TikTok. Through hands-on exercises and real-world case studies, participants learn to design performance dashboards, interpret analytics reports, and leverage insights to improve campaign efficiency and audience targeting.
These social media performance and analytics training programs in London combine technical knowledge with strategic application, covering topics such as KPI setting, benchmarking, influencer performance evaluation, and cross-channel attribution. Participants also explore the use of analytics tools such as Google Analytics, Meta Business Suite, and social listening platforms to monitor brand reputation and optimize campaign outcomes. The curriculum emphasizes how data visualization and storytelling turn complex metrics into actionable strategies that drive measurable business growth.
Attending these training courses in London offers professionals the opportunity to learn from social media and digital marketing experts in one of the world’s most innovative business hubs. London’s dynamic digital ecosystem provides an inspiring environment to explore new approaches to social performance management. By completing this specialization, participants will be equipped to transform data into strategic insight—enhancing engagement, improving ROI, and achieving sustained success in the competitive world of digital marketing.