The Social Media Analytics and Performance Tracking course in Madrid is designed to help professionals use data to measure and improve social media performance for business growth.
From:
16-02-2026
From:
23-11-2026
Course Overview
Social media is one of the most measurable marketing channels, yet many organizations struggle to translate data into actionable insights. This Social Media Analytics and Performance Tracking Training Course provides participants with frameworks to evaluate campaigns, monitor KPIs, and align social strategies with business objectives.
The course covers platform analytics, third-party tools, sentiment analysis, conversion tracking, and ROI measurement. Participants will study case studies from global brands and practice building performance dashboards and data-driven strategies.
By the end of this program, professionals will be able to turn social media data into insights that drive growth and customer engagement.
Course Benefits
Understand core social media analytics principles.
Track performance using platform-native tools.
Apply advanced measurement frameworks and KPIs.
Optimize campaigns with data-driven insights.
Measure ROI and demonstrate value to stakeholders.
Course Objectives
Define social media analytics and performance metrics.
Use analytics dashboards to monitor campaigns.
Apply KPIs for reach, engagement, and conversions.
Conduct sentiment and trend analysis.
Measure ROI across multiple social platforms.
Optimize strategies through data-driven decision-making.
Benchmark best practices in social media tracking.
Training Methodology
This course blends lectures, tool demonstrations, case studies, and group workshops. Participants will create performance dashboards and test analytics-driven optimization strategies.
Target Audience
Marketing and social media professionals.
Digital strategy and analytics specialists.
Brand and communication managers.
Executives seeking to measure digital impact.
Target Competencies
Social media analytics.
Performance measurement and KPIs.
ROI analysis in digital marketing.
Data-driven campaign optimization.
Course Outline
Unit 1: Introduction to Social Media Analytics
Why analytics matter in social media.
Key metrics vs. vanity metrics.
Aligning analytics with business goals.
Case studies of data-driven success.
Unit 2: Platform Analytics and Tools
Native analytics (Facebook, Instagram, LinkedIn, Twitter, TikTok).
Third-party analytics tools.
Custom dashboards for multi-channel tracking.
Practical exercise: platform insights deep-dive.
Unit 3: KPIs and Performance Measurement
Engagement, reach, and conversion KPIs.
Setting benchmarks for campaigns.
Attribution in social media.
Group activity: KPI framework design.
Unit 4: ROI, Sentiment, and Trend Analysis
Calculating ROI for social campaigns.
Sentiment analysis and brand monitoring.
Identifying trends from social data.
Case study: ROI-driven social strategy.
Unit 5: Optimization and Future of Social Analytics
Turning insights into action.
Real-time monitoring and agile adjustments.
AI and predictive analytics in social media.
Future outlook for performance tracking.
Ready to turn social data into business growth?
Join the Social Media Analytics and Performance Tracking Training Course with EuroQuest International Training and gain the expertise to measure, optimize, and maximize your social media ROI.
The Social Media Analytics and Performance Tracking Training Courses in Madrid offer professionals a comprehensive understanding of how data-driven insights can transform digital strategies and enhance organizational impact. Designed for marketing specialists, communication managers, analysts, and business leaders, these programs explore the full spectrum of social media measurement—from data collection and KPI development to interpreting performance trends and optimizing content strategies across platforms.
Participants gain in-depth knowledge of social media analytics, learning how to evaluate engagement, reach, sentiment, audience behavior, and conversion patterns through both native analytics tools and advanced third-party platforms. The courses emphasize how data can guide decision-making, strengthen brand positioning, and drive measurable business outcomes. Through practical exercises and case-based learning, attendees develop the skills to create dashboards, track campaign performance, and translate complex metrics into actionable insights that support strategic planning.
These analytics and performance tracking training programs in Madrid balance theoretical foundations with hands-on experience in data interpretation and reporting. Participants explore topics such as benchmarking digital performance, monitoring competitor activity, analyzing content effectiveness, and integrating analytics into broader marketing and communication frameworks. The curriculum also highlights the importance of aligning social media KPIs with organizational goals, ensuring that measurement practices deliver clarity, accountability, and strategic value.
Attending these training courses in Madrid provides professionals with access to an engaging, international learning environment that supports collaboration and knowledge exchange. Expert instructors guide participants through real-world scenarios that reinforce the practical use of analytics in managing brand presence, optimizing campaigns, and enhancing audience engagement. By the end of the specialization, participants will be equipped with the tools and analytical mindset needed to navigate the fast-evolving digital landscape—making informed decisions, improving performance tracking, and elevating the impact of social media strategy within their organizations.