|

Course Overview

Digital platforms have transformed the way organizations manage their reputation and communicate with stakeholders. Social media amplifies messages, accelerates crises, and provides powerful opportunities for brand engagement. To thrive in this landscape, professionals must develop digital PR strategies that are proactive, transparent, and aligned with business goals.

This course covers social media strategy, digital storytelling, content creation, online reputation monitoring, influencer engagement, crisis management in digital environments, and benchmarking against global best practices. Participants will gain hands-on experience in managing PR campaigns across major digital platforms.

At EuroQuest International Training, the course integrates workshops, simulations, and real-world case studies to prepare leaders to leverage digital communication tools for effective PR outcomes.

Key Benefits of Attending

• Design impactful social media and digital PR strategies

• Strengthen online reputation monitoring and management

• Apply digital storytelling to engage stakeholders

• Manage crises in fast-moving digital environments

• Benchmark global best practices in digital PR and communication

Why Attend

This course empowers PR professionals to build stronger online reputations, connect authentically with audiences, and respond strategically to digital challenges.

Course Methodology

• Expert-led lectures on digital PR frameworks

• Case studies of social media successes and crises

• Workshops on content creation and storytelling

• Simulations of digital PR campaigns and crisis response

• Group projects on social media PR strategies

Course Objectives

By the end of this ten-day training course, participants will be able to:

• Define principles of social media and digital PR communication

• Design and implement integrated digital PR strategies

• Manage organizational reputation across online platforms

• Apply storytelling techniques to digital engagement

• Build influencer and digital media partnerships

• Monitor and respond to online sentiment in real-time

• Manage digital crises with confidence and transparency

• Align digital PR strategies with corporate brand goals

• Apply governance and ethical standards in online PR

• Integrate ESG and sustainability communication into digital PR

• Benchmark global social media and PR best practices

• Develop long-term digital communication roadmaps

Target Audience

• PR and corporate communication professionals

• Marketing and digital branding specialists

• Crisis communication and reputation managers

• Executives seeking stronger online presence

• Consultants in PR and digital media

Target Competencies

• Social media and digital PR strategy design

• Online reputation monitoring and engagement

• Digital storytelling and content creation

• Crisis management in digital environments

• Influencer and digital media partnerships

• Ethical communication in online platforms

• Global benchmarking in digital communication

Course Outline

Unit 1: Introduction to Digital PR and Social Media

• Evolution of PR in the digital age

• Role of social media in corporate reputation

• Case studies of digital PR impact

• Workshop on digital awareness

Unit 2: Designing Social Media Strategies

• Building integrated digital PR strategies

• Choosing the right platforms for stakeholders

• Aligning PR goals with business objectives

• Practical exercise on strategy design

Unit 3: Digital Storytelling and Content Creation

• Storytelling principles in online communication

• Creating engaging multimedia content

• Tools for content planning and scheduling

• Hands-on content development

Unit 4: Online Reputation Monitoring

• Tools for monitoring online sentiment

• Social listening and trend analysis

• Real-time reporting on digital reputation

• Workshop on monitoring dashboards

Unit 5: Influencer and Digital Media Engagement

• Role of influencers in modern PR

• Building partnerships with digital media actors

• Managing risks of influencer collaborations

• Simulation of influencer engagement

Unit 6: Crisis Communication in Digital Environments

• Managing viral crises on social platforms

• Frameworks for rapid response and recovery

• Case study on digital crisis communication

• Simulation of social media crisis response

Unit 7: Ethical and Governance Issues in Digital PR

• Governance frameworks for digital transparency

• Ethical challenges in online communication

• Avoiding misinformation and manipulation

• Group discussion on digital ethics

Unit 8: ESG and Sustainability in Digital PR

• Communicating sustainability through digital channels

• Integrating ESG narratives into social media PR

• Case studies of ESG-driven digital campaigns

• Group exercise on sustainable PR messaging

Unit 9: Global Best Practices in Social Media PR

• Lessons from multinational digital PR strategies

• Benchmarking against leading corporate PR campaigns

• Adapting best practices to local contexts

• Group discussion on global insights

Unit 10: Digital PR Tools and Platforms

• Overview of PR and social media management tools

• Analytics for campaign performance monitoring

• Automation in digital communication

• Hands-on tool application

Unit 11: Measuring Digital PR Impact

• KPIs for measuring social media effectiveness

• Linking digital engagement to business outcomes

• Reporting frameworks for PR performance

• Workshop on KPI design

Unit 12: Capstone Digital PR Project

• Group project on digital communication strategies

• Designing content, monitoring, and crisis frameworks

• Presenting social media PR strategies to executives

• Final adoption plan for organizations

Closing Call to Action

Join this ten-day training course to master social media and digital communication for PR, enabling you to engage audiences, protect reputation, and build strong online presence.