The Social Media Data Analytics and Brand Insights course in Amsterdam is a specialized training course that equips professionals to analyze social media data and derive actionable brand insights.
From:
09-02-2026
From:
09-03-2026
From:
12-10-2026
From:
02-11-2026
Course Overview
Social media platforms generate immense volumes of customer conversations that can shape brand reputation and marketing strategies. This Social Media Data Analytics and Brand Insights Training Course introduces participants to techniques for extracting insights from social data to improve decision-making and customer engagement.
Participants will learn methods for tracking sentiment, measuring campaign performance, and applying social listening tools. Through case studies and hands-on exercises, they will explore how brands use data analytics to strengthen relationships, boost reputation, and stay competitive in digital markets.
By the end of the course, attendees will be able to transform social media data into meaningful brand insights and strategic actions.
Course Benefits
Monitor brand reputation with social media analytics
Apply sentiment analysis to social conversations
Track engagement and campaign performance with data
Use social listening tools for customer insights
Strengthen brand strategy with real-time analytics
Course Objectives
Explore social media data analytics concepts and tools
Apply techniques for measuring engagement and reach
Use NLP and sentiment analysis for brand insights
Evaluate campaign performance with social data
Build dashboards for monitoring brand health
Ensure ethical use of customer-generated content
Integrate social data analytics into marketing strategies
Training Methodology
This course combines lectures, case studies, hands-on labs, and group activities. Participants will analyze real-world social datasets and practice using social listening and analytics platforms.
Target Audience
Marketing and brand managers
Digital marketing and social media specialists
Data analysts and BI professionals
Business leaders focusing on customer engagement
Target Competencies
Social media analytics and reporting
Sentiment analysis and social listening
Brand reputation measurement
Data-driven digital marketing strategies
Course Outline
Unit 1: Introduction to Social Media Analytics
Role of social media in brand strategy
Key metrics for engagement and reach
Tools and platforms for social analytics
Case studies of data-driven brand growth
Unit 2: Sentiment Analysis in Social Media
Fundamentals of NLP and text analytics
Detecting sentiment in posts, comments, and reviews
Identifying trends in customer conversations
Hands-on sentiment analysis exercise
Unit 3: Campaign Performance and ROI
Measuring success of digital campaigns
Analyzing KPIs for marketing effectiveness
Linking campaign data to brand objectives
Real-world performance dashboards
Unit 4: Social Listening and Brand Monitoring
Tools for monitoring brand mentions and trends
Identifying risks and opportunities in conversations
Benchmarking against competitors with social data
Case studies in brand monitoring strategies
Unit 5: Ethics, Governance, and Future of Social Analytics
Privacy and responsible use of social data
Ethical challenges in customer-generated content
Governance frameworks for digital marketing analytics
Future trends in social data and brand insights
Ready to strengthen your brand with social media analytics?
Join the Social Media Data Analytics and Brand Insights Training Course with EuroQuest International Training and transform online conversations into strategic advantage.
The Social Media Data Analytics and Brand Insights Training Courses in Amsterdam provide professionals with an advanced understanding of how to collect, interpret, and leverage social media data to strengthen brand strategy and digital performance. Designed for marketing managers, data analysts, communication specialists, brand strategists, and business leaders, these programs emphasize the strategic value of data-driven decision-making in today’s competitive digital landscape. Participants gain practical tools to transform raw social data into actionable insights that enhance brand visibility, audience engagement, and market positioning.
The courses explore essential principles of social media analytics, including sentiment analysis, trend monitoring, audience segmentation, content performance evaluation, and competitor benchmarking. Through case studies, interactive exercises, and hands-on projects, participants learn how to use analytics platforms to gather relevant metrics, interpret behavioral patterns, and assess campaign effectiveness across major social networks. The curriculum highlights the integration of qualitative and quantitative insights to build a holistic understanding of brand performance.
These social media analytics and brand insight training programs in Amsterdam also address advanced topics such as influencer analysis, social listening techniques, real-time data monitoring, and predictive analytics for identifying emerging opportunities or potential reputational risks. Participants develop competencies in aligning analytics with brand objectives, tailoring content strategies to audience needs, and presenting insights to support strategic decision-making across marketing and communication teams.
Attending these training courses in Amsterdam provides a dynamic learning environment enriched by global perspectives, expert-led instruction, and peer collaboration. Known for its innovative digital ecosystem, Amsterdam offers an ideal setting for exploring cutting-edge approaches to social media strategy and data interpretation. Upon completing this specialization, participants are equipped to harness social media analytics effectively, sharpen brand strategies, and drive measurable improvements in engagement, reputation management, and overall digital performance.