|

Course Overview

Social media platforms generate immense volumes of customer conversations that can shape brand reputation and marketing strategies. This Social Media Data Analytics and Brand Insights Training Course introduces participants to techniques for extracting insights from social data to improve decision-making and customer engagement.

Participants will learn methods for tracking sentiment, measuring campaign performance, and applying social listening tools. Through case studies and hands-on exercises, they will explore how brands use data analytics to strengthen relationships, boost reputation, and stay competitive in digital markets.

By the end of the course, attendees will be able to transform social media data into meaningful brand insights and strategic actions.

Course Benefits

• Monitor brand reputation with social media analytics

• Apply sentiment analysis to social conversations

• Track engagement and campaign performance with data

• Use social listening tools for customer insights

• Strengthen brand strategy with real-time analytics

Course Objectives

• Explore social media data analytics concepts and tools

• Apply techniques for measuring engagement and reach

• Use NLP and sentiment analysis for brand insights

• Evaluate campaign performance with social data

• Build dashboards for monitoring brand health

• Ensure ethical use of customer-generated content

• Integrate social data analytics into marketing strategies

Training Methodology

This course combines lectures, case studies, hands-on labs, and group activities. Participants will analyze real-world social datasets and practice using social listening and analytics platforms.

Target Audience

• Marketing and brand managers

• Digital marketing and social media specialists

• Data analysts and BI professionals

• Business leaders focusing on customer engagement

Target Competencies

• Social media analytics and reporting

• Sentiment analysis and social listening

• Brand reputation measurement

• Data-driven digital marketing strategies

Course Outline

Unit 1: Introduction to Social Media Analytics

• Role of social media in brand strategy

• Key metrics for engagement and reach

• Tools and platforms for social analytics

• Case studies of data-driven brand growth

Unit 2: Sentiment Analysis in Social Media

• Fundamentals of NLP and text analytics

• Detecting sentiment in posts, comments, and reviews

• Identifying trends in customer conversations

• Hands-on sentiment analysis exercise

Unit 3: Campaign Performance and ROI

• Measuring success of digital campaigns

• Analyzing KPIs for marketing effectiveness

• Linking campaign data to brand objectives

• Real-world performance dashboards

Unit 4: Social Listening and Brand Monitoring

• Tools for monitoring brand mentions and trends

• Identifying risks and opportunities in conversations

• Benchmarking against competitors with social data

• Case studies in brand monitoring strategies

Unit 5: Ethics, Governance, and Future of Social Analytics

• Privacy and responsible use of social data

• Ethical challenges in customer-generated content

• Governance frameworks for digital marketing analytics

• Future trends in social data and brand insights

Ready to strengthen your brand with social media analytics?
Join the Social Media Data Analytics and Brand Insights Training Course with EuroQuest International Training and transform online conversations into strategic advantage.