The Social Media Data Analytics and Brand Insights course in Kuala Lumpur is designed to equip professionals with the skills to analyze social media data and extract valuable insights to enhance brand performance.
From:
27-07-2026
From:
19-10-2026
From:
14-12-2026
Course Overview
Social media platforms generate immense volumes of customer conversations that can shape brand reputation and marketing strategies. This Social Media Data Analytics and Brand Insights Training Course introduces participants to techniques for extracting insights from social data to improve decision-making and customer engagement.
Participants will learn methods for tracking sentiment, measuring campaign performance, and applying social listening tools. Through case studies and hands-on exercises, they will explore how brands use data analytics to strengthen relationships, boost reputation, and stay competitive in digital markets.
By the end of the course, attendees will be able to transform social media data into meaningful brand insights and strategic actions.
Course Benefits
Monitor brand reputation with social media analytics
Apply sentiment analysis to social conversations
Track engagement and campaign performance with data
Use social listening tools for customer insights
Strengthen brand strategy with real-time analytics
Course Objectives
Explore social media data analytics concepts and tools
Apply techniques for measuring engagement and reach
Use NLP and sentiment analysis for brand insights
Evaluate campaign performance with social data
Build dashboards for monitoring brand health
Ensure ethical use of customer-generated content
Integrate social data analytics into marketing strategies
Training Methodology
This course combines lectures, case studies, hands-on labs, and group activities. Participants will analyze real-world social datasets and practice using social listening and analytics platforms.
Target Audience
Marketing and brand managers
Digital marketing and social media specialists
Data analysts and BI professionals
Business leaders focusing on customer engagement
Target Competencies
Social media analytics and reporting
Sentiment analysis and social listening
Brand reputation measurement
Data-driven digital marketing strategies
Course Outline
Unit 1: Introduction to Social Media Analytics
Role of social media in brand strategy
Key metrics for engagement and reach
Tools and platforms for social analytics
Case studies of data-driven brand growth
Unit 2: Sentiment Analysis in Social Media
Fundamentals of NLP and text analytics
Detecting sentiment in posts, comments, and reviews
Identifying trends in customer conversations
Hands-on sentiment analysis exercise
Unit 3: Campaign Performance and ROI
Measuring success of digital campaigns
Analyzing KPIs for marketing effectiveness
Linking campaign data to brand objectives
Real-world performance dashboards
Unit 4: Social Listening and Brand Monitoring
Tools for monitoring brand mentions and trends
Identifying risks and opportunities in conversations
Benchmarking against competitors with social data
Case studies in brand monitoring strategies
Unit 5: Ethics, Governance, and Future of Social Analytics
Privacy and responsible use of social data
Ethical challenges in customer-generated content
Governance frameworks for digital marketing analytics
Future trends in social data and brand insights
Ready to strengthen your brand with social media analytics?
Join the Social Media Data Analytics and Brand Insights Training Course with EuroQuest International Training and transform online conversations into strategic advantage.
The Social Media Data Analytics and Brand Insights Training Courses in Kuala Lumpur are designed to help professionals harness the power of digital data to understand audience behavior, measure brand performance, and support data-driven marketing decisions. These programs are ideal for marketing managers, brand strategists, digital analysts, communication specialists, and business leaders who seek to transform social media data into actionable strategic insights.
Participants gain a comprehensive understanding of social media analytics, data interpretation techniques, and brand intelligence frameworks. The courses explore how to collect, analyze, and visualize data from social media platforms to evaluate engagement, sentiment, reach, and audience trends. Emphasis is placed on translating raw data into meaningful insights that inform brand positioning, content strategy, and customer engagement initiatives. Through practical case studies and hands-on exercises, participants learn how to track performance metrics, interpret dashboards, and assess the impact of digital campaigns on brand perception.
These social media data analytics and brand insights training programs in Kuala Lumpur balance analytical theory with real-world application. Participants develop skills in audience segmentation, sentiment analysis, competitive benchmarking, and trend forecasting. The curriculum also highlights the role of analytics in reputation management, crisis monitoring, and continuous brand improvement. By integrating analytical tools with strategic thinking, the programs enable professionals to align digital insights with broader marketing and business objectives.
Attending these training courses in Kuala Lumpur offers participants an engaging learning experience led by industry experts and enriched by peer interaction. Kuala Lumpur’s dynamic digital and commercial landscape provides an ideal environment for exploring global social media trends and best practices. By completing this specialization, participants will be equipped to leverage social media data effectively, generate deep brand insights, and drive informed decisions that enhance brand value, customer engagement, and long-term competitive advantage in a rapidly evolving digital marketplace.