Unlock the power of Social Media Data Analytics and Brand Insights in Paris. Learn how to analyze social media data and drive brand growth with actionable insights.
From:
16-02-2026
From:
20-04-2026
From:
06-07-2026
Course Overview
Social media platforms generate immense volumes of customer conversations that can shape brand reputation and marketing strategies. This Social Media Data Analytics and Brand Insights Training Course introduces participants to techniques for extracting insights from social data to improve decision-making and customer engagement.
Participants will learn methods for tracking sentiment, measuring campaign performance, and applying social listening tools. Through case studies and hands-on exercises, they will explore how brands use data analytics to strengthen relationships, boost reputation, and stay competitive in digital markets.
By the end of the course, attendees will be able to transform social media data into meaningful brand insights and strategic actions.
Course Benefits
Monitor brand reputation with social media analytics
Apply sentiment analysis to social conversations
Track engagement and campaign performance with data
Use social listening tools for customer insights
Strengthen brand strategy with real-time analytics
Course Objectives
Explore social media data analytics concepts and tools
Apply techniques for measuring engagement and reach
Use NLP and sentiment analysis for brand insights
Evaluate campaign performance with social data
Build dashboards for monitoring brand health
Ensure ethical use of customer-generated content
Integrate social data analytics into marketing strategies
Training Methodology
This course combines lectures, case studies, hands-on labs, and group activities. Participants will analyze real-world social datasets and practice using social listening and analytics platforms.
Target Audience
Marketing and brand managers
Digital marketing and social media specialists
Data analysts and BI professionals
Business leaders focusing on customer engagement
Target Competencies
Social media analytics and reporting
Sentiment analysis and social listening
Brand reputation measurement
Data-driven digital marketing strategies
Course Outline
Unit 1: Introduction to Social Media Analytics
Role of social media in brand strategy
Key metrics for engagement and reach
Tools and platforms for social analytics
Case studies of data-driven brand growth
Unit 2: Sentiment Analysis in Social Media
Fundamentals of NLP and text analytics
Detecting sentiment in posts, comments, and reviews
Identifying trends in customer conversations
Hands-on sentiment analysis exercise
Unit 3: Campaign Performance and ROI
Measuring success of digital campaigns
Analyzing KPIs for marketing effectiveness
Linking campaign data to brand objectives
Real-world performance dashboards
Unit 4: Social Listening and Brand Monitoring
Tools for monitoring brand mentions and trends
Identifying risks and opportunities in conversations
Benchmarking against competitors with social data
Case studies in brand monitoring strategies
Unit 5: Ethics, Governance, and Future of Social Analytics
Privacy and responsible use of social data
Ethical challenges in customer-generated content
Governance frameworks for digital marketing analytics
Future trends in social data and brand insights
Ready to strengthen your brand with social media analytics?
Join the Social Media Data Analytics and Brand Insights Training Course with EuroQuest International Training and transform online conversations into strategic advantage.
The Social Media Data Analytics and Brand Insights Training Courses in Paris provide professionals with the skills and knowledge to leverage social media data for actionable brand insights, marketing strategies, and customer engagement. Designed for digital marketers, brand managers, social media strategists, and data analysts, these programs focus on how to harness the power of social media analytics to drive brand growth, improve customer relationships, and optimize marketing campaigns.
Participants will explore key concepts in social media data analytics, including social listening, sentiment analysis, trend detection, and audience segmentation. The courses emphasize how to collect, analyze, and interpret data from platforms like Facebook, Twitter, Instagram, and LinkedIn to gain a deep understanding of brand perception, customer sentiment, and market trends. Through hands-on exercises, real-world case studies, and expert-led discussions, attendees will learn how to apply analytics tools to track brand performance, identify opportunities for engagement, and refine marketing strategies that resonate with target audiences.
These social media data analytics and brand insights training programs in Paris focus on using industry-leading tools like Google Analytics, Hootsuite, and Sprout Social to analyze large volumes of social media data and gain actionable insights. Participants will also explore techniques for measuring key performance indicators (KPIs) such as engagement rates, brand sentiment, and social reach, as well as how to integrate social media data with other marketing analytics to create a holistic view of brand performance.
Attending these training courses in Paris offers a unique opportunity to learn from global social media and marketing experts, network with peers from diverse industries, and immerse yourself in the city’s vibrant digital marketing ecosystem. By completing this specialization, participants will be equipped to use social media data to shape marketing strategies, enhance brand visibility, and improve customer engagement, driving measurable business results in a competitive digital landscape.