The Social Media Data Analytics and Brand Insights in Vienna is a professional training course designed to help participants turn social media data into actionable brand strategies.
From:
23-03-2026
From:
02-11-2026
Course Overview
Social media platforms generate immense volumes of customer conversations that can shape brand reputation and marketing strategies. This Social Media Data Analytics and Brand Insights Training Course introduces participants to techniques for extracting insights from social data to improve decision-making and customer engagement.
Participants will learn methods for tracking sentiment, measuring campaign performance, and applying social listening tools. Through case studies and hands-on exercises, they will explore how brands use data analytics to strengthen relationships, boost reputation, and stay competitive in digital markets.
By the end of the course, attendees will be able to transform social media data into meaningful brand insights and strategic actions.
Course Benefits
Monitor brand reputation with social media analytics
Apply sentiment analysis to social conversations
Track engagement and campaign performance with data
Use social listening tools for customer insights
Strengthen brand strategy with real-time analytics
Course Objectives
Explore social media data analytics concepts and tools
Apply techniques for measuring engagement and reach
Use NLP and sentiment analysis for brand insights
Evaluate campaign performance with social data
Build dashboards for monitoring brand health
Ensure ethical use of customer-generated content
Integrate social data analytics into marketing strategies
Training Methodology
This course combines lectures, case studies, hands-on labs, and group activities. Participants will analyze real-world social datasets and practice using social listening and analytics platforms.
Target Audience
Marketing and brand managers
Digital marketing and social media specialists
Data analysts and BI professionals
Business leaders focusing on customer engagement
Target Competencies
Social media analytics and reporting
Sentiment analysis and social listening
Brand reputation measurement
Data-driven digital marketing strategies
Course Outline
Unit 1: Introduction to Social Media Analytics
Role of social media in brand strategy
Key metrics for engagement and reach
Tools and platforms for social analytics
Case studies of data-driven brand growth
Unit 2: Sentiment Analysis in Social Media
Fundamentals of NLP and text analytics
Detecting sentiment in posts, comments, and reviews
Identifying trends in customer conversations
Hands-on sentiment analysis exercise
Unit 3: Campaign Performance and ROI
Measuring success of digital campaigns
Analyzing KPIs for marketing effectiveness
Linking campaign data to brand objectives
Real-world performance dashboards
Unit 4: Social Listening and Brand Monitoring
Tools for monitoring brand mentions and trends
Identifying risks and opportunities in conversations
Benchmarking against competitors with social data
Case studies in brand monitoring strategies
Unit 5: Ethics, Governance, and Future of Social Analytics
Privacy and responsible use of social data
Ethical challenges in customer-generated content
Governance frameworks for digital marketing analytics
Future trends in social data and brand insights
Ready to strengthen your brand with social media analytics?
Join the Social Media Data Analytics and Brand Insights Training Course with EuroQuest International Training and transform online conversations into strategic advantage.
The Social Media Data Analytics and Brand Insights Training Courses in Vienna equip professionals with the skills and strategies needed to analyze social media data and extract actionable insights that strengthen brand performance, customer engagement, and marketing effectiveness. Designed for marketing managers, data analysts, social media strategists, and business leaders, these programs focus on leveraging advanced analytics tools to monitor, interpret, and optimize brand presence across digital platforms.
Participants gain a comprehensive understanding of social media analytics, including sentiment analysis, engagement metrics, influencer tracking, and trend detection. The courses explore how to collect and process data from multiple social channels, identify key performance indicators, and use analytics to understand audience behavior, preferences, and perception of the brand. Through real-world case studies and hands-on exercises, attendees learn to turn social data into actionable strategies that improve marketing campaigns, enhance customer experiences, and support brand growth.
These social media analytics and brand insights training programs in Vienna also cover advanced applications such as predictive modeling, network analysis, and visualization techniques that help organizations forecast trends, detect emerging opportunities, and measure the impact of campaigns. Participants explore how to integrate social media insights with broader business intelligence frameworks to align marketing efforts with organizational objectives. The curriculum emphasizes data ethics, privacy, and compliance, ensuring that analytics practices respect regulatory requirements and customer trust.
Attending these training courses in Vienna provides a unique opportunity to learn from industry experts while networking with peers from diverse sectors in a city renowned for innovation and digital transformation. Vienna’s dynamic business ecosystem offers the ideal environment to explore cutting-edge techniques in social media analytics and brand strategy. By completing this specialization, participants will be equipped to harness social media data effectively, generate actionable brand insights, and implement data-driven strategies that enhance customer engagement, brand loyalty, and overall business performance.