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Course Overview

Marketing success requires more than tactical campaigns—it demands strategy-driven planning, effective execution, and measurable results. This course explores frameworks for market research, segmentation, positioning, integrated marketing communication, and campaign execution. Participants will also learn how to apply digital tools, analytics, and foresight to ensure strategies remain relevant in competitive and evolving markets.

Delivered by EuroQuest International Training, the program integrates global best practices with governance, ethics, and sustainability principles, ensuring participants can deliver marketing strategies that are both impactful and responsible.

Course Benefits

• Develop structured marketing strategies aligned with organizational goals

• Apply market research and segmentation insights to planning

• Design integrated and customer-centric marketing campaigns

• Strengthen execution capabilities across multiple channels

• Measure, monitor, and optimize marketing performance with analytics

Why Attend

Organizations with strong marketing planning and execution frameworks achieve better positioning, customer engagement, and ROI. This course equips participants with strategic and operational marketing tools to design sustainable strategies and execute them effectively.

Training Methodology

• Structured sessions with case-based insights

• Scenario-driven planning and execution exercises

• Strategic discussions on governance, ethics, and ESG in marketing

• Conceptual frameworks blended with applied marketing tools

• Benchmarking with leading global marketing practices

Course Objectives

By the end of this training course, participants will be able to:

• Define frameworks for strategic marketing planning and execution

• Apply market analysis, segmentation, and positioning models

• Design integrated marketing strategies across digital and offline channels

• Align marketing campaigns with organizational vision and goals

• Execute campaigns with precision and agility

• Use KPIs, dashboards, and analytics to measure marketing impact

• Apply governance, ethics, and ESG principles in marketing planning

• Anticipate market disruptions and adapt strategies effectively

• Enhance customer engagement and loyalty through well-executed marketing

• Lead organizations toward growth through strategy-driven marketing

Course Outline

Unit 1: Fundamentals of Strategic Marketing Planning

• Role of marketing in business growth

• Principles of marketing strategy and alignment

• Global case perspectives

Unit 2: Market Research and Consumer Insights

• Research methodologies for market planning

• Consumer behavior and psychology in strategy design

• Translating insights into actionable strategies

Unit 3: Segmentation, Targeting, and Positioning (STP)

• Frameworks for segmentation and targeting

• Positioning strategies for competitive advantage

• Case examples of effective STP execution

Unit 4: Designing the Marketing Mix (4Ps/7Ps)

• Product, price, place, and promotion strategies

• Extending to 7Ps for services and experiences

• Aligning mix with customer expectations

Unit 5: Integrated Marketing Communication (IMC)

• Designing multi-channel communication strategies

• Digital, social, and traditional media integration

• Storytelling and brand messaging frameworks

Unit 6: Campaign Planning and Budgeting

• Campaign design and resource allocation

• Budgeting and ROI estimation

• Balancing short-term vs. long-term strategies

Unit 7: Digital Marketing Integration

• Role of digital in strategic marketing

• SEO, SEM, and content-driven strategies

• Analytics-driven campaign optimization

Unit 8: Execution Excellence in Marketing Strategies

• Project management in marketing execution

• Cross-functional coordination frameworks

• Best practices in execution excellence

Unit 9: Performance Measurement and Analytics

• KPIs and dashboards for marketing performance

• Attribution modeling and ROI measurement

• Continuous improvement in campaign performance

Unit 10: Governance, Ethics, and ESG in Marketing

• Responsible marketing and compliance

• Ethical considerations in execution

• ESG alignment in marketing strategies

Unit 11: Crisis Management and Strategic Adaptation

• Handling campaign risks and failures

• Adapting strategies to disruption and competition

• Case studies of adaptive marketing

Unit 12: Executive Integration and Strategic Outlook

• Consolidating marketing strategy and execution frameworks

• Designing governance-aligned marketing strategies

• Anticipating global marketing trends

• Executive foresight and reflection

Target Audience

• Marketing and brand managers

• Business development and strategy leaders

• Digital and communication professionals

• Senior executives overseeing marketing functions

• Policy makers and regulators in marketing

Target Competencies

• Strategic marketing planning and design

• Market research and consumer insights

• STP and marketing mix expertise

• Integrated marketing communication skills

• Campaign execution and performance management

• Governance, ESG, and ethical marketing practices

• Strategic foresight in marketing leadership

Join the Strategic Marketing Planning and Execution Training Course from EuroQuest International Training to master the art of strategy-driven marketing, strengthen execution excellence, and deliver measurable business growth.