The Strategic Marketing Planning and Execution in Amman is a professional training course that equips participants with tools to create, implement, and measure impactful marketing strategies.
Course Overview
In today’s competitive environment, marketing must go beyond creativity—it requires strategy, alignment, and measurable outcomes. Strategic marketing planning ensures that businesses target the right markets, allocate resources effectively, and achieve long-term growth.
This course covers marketing analysis, strategy development, campaign execution, digital integration, performance measurement, and risk management. Participants will gain the skills to design and implement strategies that strengthen market positioning and deliver sustained business results.
At EuroQuest International Training, the program blends strategic frameworks, case studies, and workshops to prepare leaders for excellence in marketing planning and execution.
Key Benefits of Attending
Master frameworks for strategic marketing planning
Align marketing initiatives with business strategy
Design and execute integrated marketing campaigns
Apply KPIs and analytics for performance measurement
Strengthen competitiveness and long-term growth
Why Attend
This course empowers marketing professionals to bridge the gap between planning and execution, ensuring strategies translate into measurable success and organizational impact.
Course Methodology
Expert-led lectures on strategic marketing frameworks
Case studies of global marketing campaigns
Workshops on planning and execution techniques
Simulations of campaign design and delivery
Group projects on strategy implementation
Course Objectives
By the end of this ten-day training course, participants will be able to:
Define principles of strategic marketing planning
Conduct market analysis to identify opportunities
Develop integrated marketing strategies and roadmaps
Execute campaigns across traditional and digital channels
Monitor marketing performance with KPIs and dashboards
Manage budgets and allocate resources effectively
Leverage customer insights for targeted strategies
Align marketing execution with business objectives
Mitigate risks in campaign planning and delivery
Benchmark marketing practices against global leaders
Foster collaboration across marketing and sales teams
Design sustainable marketing strategies for long-term growth
Target Audience
Marketing and brand managers
Business development leaders
Strategic planning professionals
Digital marketing managers
Consultants in marketing and growth strategy
Target Competencies
Strategic marketing planning
Campaign execution and delivery
Market analysis and insights
KPI monitoring and performance analytics
Budget and resource management
Risk management in marketing
Cross-functional collaboration
Course Outline
Unit 1: Introduction to Strategic Marketing Planning
Role of strategy in marketing success
Principles of marketing planning and alignment
Case studies of strategic marketing leaders
Workshop on marketing fundamentals
Unit 2: Market and Competitive Analysis
Tools for analyzing market opportunities
Competitor benchmarking and positioning
Identifying strengths and weaknesses
Practical market analysis exercise
Unit 3: Customer Insights and Segmentation
Demographic, psychographic, and behavioral segmentation
Tools for customer journey mapping
Using insights for strategy design
Workshop on customer segmentation
Unit 4: Developing Strategic Marketing Frameworks
Linking marketing strategies to business objectives
Frameworks for integrated planning
Strategic roadmaps for marketing success
Simulation of planning processes
Unit 5: Campaign Design and Execution
Designing impactful marketing campaigns
Integrating digital and traditional channels
Balancing creativity and strategy in execution
Group activity on campaign design
Unit 6: Digital Marketing Integration
Role of digital tools in strategic planning
Multi-channel integration and personalization
Analytics-driven digital campaigns
Workshop on digital execution
Unit 7: Budgeting and Resource Allocation
Best practices in marketing budget management
Optimizing ROI across channels
Tools for resource allocation
Case studies on budget strategies
Unit 8: Performance Monitoring and KPIs
Key metrics for marketing effectiveness
Dashboards and data-driven reporting
Continuous improvement in marketing performance
Simulation of KPI monitoring
Unit 9: Risk and Crisis Management in Marketing
Identifying risks in campaign planning
Contingency frameworks for marketing execution
Case studies of crisis handling
Group role-play on risk scenarios
Unit 10: Global Marketing and Cultural Adaptation
Adapting strategies for international markets
Cultural influences on marketing execution
Case examples of global campaigns
Workshop on cultural adaptation
Unit 11: Sustainability and Ethics in Marketing
Ethical considerations in marketing strategies
Green and sustainable marketing practices
Building consumer trust through authenticity
Workshop on ethical marketing
Unit 12: Capstone Marketing Strategy Project
Group-based marketing planning and execution project
Designing integrated strategy and campaign roadmaps
Presenting growth-focused marketing plans
Final action plan for organizational adoption
Closing Call to Action
Join this ten-day training course to master strategic marketing planning and execution, enabling you to design, implement, and measure strategies that drive sustainable growth.
The Strategic Marketing Planning and Execution Training Courses in Amman provide professionals with the frameworks and practical tools needed to design, implement, and manage marketing strategies that support organizational goals and sustainable growth. Designed for marketing managers, brand leaders, business development professionals, communication strategists, and organizational decision-makers, these programs emphasize structured planning, data-driven analysis, and cross-functional collaboration.
Participants explore the core principles of strategic marketing, including market segmentation, competitive landscape evaluation, positioning strategy, customer value proposition development, and objective-setting. The courses highlight how successful marketing strategies require alignment between target audiences, brand identity, and long-term business direction. Through practical exercises, case discussions, and guided planning workshops, attendees learn to translate insights into actionable strategies supported by measurable performance indicators.
These marketing planning training programs in Amman also address the execution phase, focusing on campaign design, resource allocation, channel selection, and timeline coordination. Participants study how to create integrated marketing plans that utilize both digital and traditional communication formats, ensuring message consistency and optimal audience reach. The curriculum includes performance monitoring and adaptability models to support continuous strategy refinement based on results and market changes.
Additionally, the courses provide guidance on building collaborative marketing environments. Participants learn to coordinate with sales, finance, product development, and leadership teams to align strategy implementation and reinforce shared organizational objectives. Risk management, budgeting considerations, and stakeholder engagement practices are also included as integral components of successful execution.
Attending these training courses in Amman offers a dynamic and interactive learning environment enriched by expert facilitation and peer exchange. Participants gain insights relevant to regional markets while aligning their practices with global strategic marketing standards.
By the end of the program, participants will be equipped to design and execute comprehensive marketing strategies that enhance brand positioning, strengthen customer engagement, and support measurable business growth in competitive market environments.