The Subscription Models and Customer Retention course in Paris is a targeted training course designed to help businesses create and manage subscription-based models that enhance customer loyalty and drive long-term revenue.
From:
14-09-2026
Course Overview
Subscription-based businesses thrive on long-term customer relationships and predictable revenue. This Subscription Models and Customer Retention Training Course provides participants with the tools to design subscription offerings, manage churn, and maximize customer lifetime value.
The course covers pricing models, customer onboarding, engagement strategies, retention metrics, and sustainable growth frameworks. Participants will explore case studies of successful subscription businesses and design retention-focused models for their industries.
By the end of this program, professionals will be able to launch, manage, and optimize subscription models that deliver both growth and loyalty.
Course Benefits
Understand the fundamentals of subscription models.
Design customer-centric retention strategies.
Apply pricing and packaging strategies for recurring revenue.
Use data to predict churn and improve retention.
Benchmark global best practices in subscription success.
Course Objectives
Define subscription business models and their advantages.
Explore pricing and packaging strategies for scalability.
Apply onboarding and engagement tactics to reduce churn.
Measure retention with KPIs and analytics.
Build customer lifetime value frameworks.
Integrate retention into long-term growth strategies.
Analyze global subscription model case studies.
Training Methodology
This course blends lectures, case studies, group discussions, and hands-on workshops. Participants will design subscription models, map retention strategies, and measure customer success.
Target Audience
Marketing and product managers.
Customer success and retention specialists.
Business development leaders.
Executives building subscription-based revenue streams.
Target Competencies
Subscription model design.
Customer retention and engagement.
Churn prediction and management.
Customer lifetime value optimization.
Course Outline
Unit 1: Introduction to Subscription Models
Evolution of subscription-based businesses.
Benefits of recurring revenue.
Subscription economy trends.
Case studies: global subscription leaders.
Unit 2: Pricing and Packaging Strategies
Tiered, freemium, and hybrid models.
Value-based vs. cost-plus pricing.
Packaging strategies to increase uptake.
Practical activity: subscription pricing design.
Unit 3: Customer Onboarding and Engagement
Importance of first impressions in retention.
Designing onboarding flows.
Engagement tactics for long-term loyalty.
Group activity: onboarding strategy workshop.
Unit 4: Retention Metrics and Churn Management
Key retention and churn KPIs.
Predictive analytics for churn reduction.
Designing win-back strategies.
Case study: retention-driven subscription growth.
Unit 5: Scaling and Future of Subscription Models
Growth strategies for subscription businesses.
Integrating retention into business planning.
Emerging trends in subscription models.
Future outlook: subscription economy evolution.
Ready to grow with retention-first strategies?
Join the Subscription Models and Customer Retention Training Course with EuroQuest International Training and gain the expertise to design scalable subscription systems and boost customer loyalty.
The Subscription Models and Customer Retention Training Courses in Paris provide professionals with a comprehensive understanding of how recurring revenue models operate and how organizations can build long-term, loyal customer relationships. Designed for product managers, marketing professionals, customer success leaders, and business strategists, these programs explore the strategic, financial, and operational foundations of subscription-based business models across diverse industries.
Participants gain in-depth insight into the core principles of subscription economics, including customer lifetime value, pricing strategies, churn analysis, and recurring revenue forecasting. The courses highlight how companies can design compelling value propositions, create seamless onboarding processes, and maintain continuous customer engagement. Through case studies and practical exercises, attendees learn to analyze user behavior, identify retention drivers, and implement data-informed initiatives to reduce churn and improve customer satisfaction.
These subscription and customer retention training programs in Paris also examine advanced topics such as personalization strategies, membership tiers, loyalty programs, and automated lifecycle marketing. Participants explore how digital tools—such as CRM platforms, analytics dashboards, and marketing automation systems—support customer journey optimization and retention workflows. The curriculum balances strategic planning with tangible frameworks, enabling professionals to develop subscription models that enhance predictability, scalability, and long-term revenue performance.
Attending these training courses in Paris allows participants to benefit from expert-led discussions and peer collaboration within an internationally diverse environment. The city’s innovative business ecosystem provides a rich context for exploring global best practices in customer experience and recurring revenue strategies. By completing this specialization, professionals will be equipped to design and manage high-performing subscription models, strengthen customer loyalty, and drive sustainable growth by transforming one-time transactions into long-lasting customer relationships.