Course Overview
Innovation alone does not guarantee success—organizations must also master the process of commercialization. The Technology Commercialization and Innovation Management Training Course provides participants with frameworks to bridge the gap between invention and market adoption.
Participants will explore technology transfer, intellectual property management, product development, and commercialization strategies. The course also emphasizes innovation portfolio management, organizational culture, and leadership practices that enable sustainable growth.
Through global case studies, simulations, and workshops, participants will gain practical insights into transforming R&D outputs into scalable, market-ready solutions.
By the end, attendees will be equipped to design strategies that drive innovation, protect IP, and maximize value from technological advances.
Course Benefits
Learn how to bring innovations from lab to market.
Gain tools for technology transfer and commercialization.
Understand IP, licensing, and partnership strategies.
Build sustainable innovation management frameworks.
Drive competitive advantage through innovation.
Course Objectives
Explore the process of technology commercialization.
Apply frameworks for innovation management.
Manage intellectual property and licensing models.
Align R&D outcomes with business strategy.
Design go-to-market strategies for new technologies.
Develop innovation portfolios and ecosystems.
Build leadership capabilities for sustainable innovation.
Training Methodology
The course uses interactive lectures, global case studies, group workshops, and strategy simulations. Participants will work on commercialization roadmaps for sample or real technologies.
Target Audience
R&D and product development managers.
Corporate strategy and innovation leaders.
Entrepreneurs and technology transfer professionals.
Consultants supporting commercialization strategies.
Target Competencies
Technology commercialization.
Innovation management.
IP and licensing strategy.
Market readiness planning.
Course Outline
Unit 1: Introduction to Technology Commercialization
Defining commercialization and value creation.
From invention to market: key steps.
Barriers and enablers of successful commercialization.
Case studies of global commercialization success.
Unit 2: Intellectual Property and Technology Transfer
Role of IP in commercialization.
Patents, trademarks, and licensing models.
University and corporate technology transfer.
IP protection in global markets.
Unit 3: Innovation Management Frameworks
Innovation process models.
Portfolio management for innovation projects.
Balancing incremental and disruptive innovation.
Aligning innovation with strategic objectives.
Unit 4: Product Development and Market Strategy
From prototype to market-ready product.
Customer validation and market testing.
Go-to-market strategies for new technologies.
Pricing, partnerships, and distribution models.
Unit 5: Partnerships and Ecosystem Development
Role of partnerships in commercialization.
Building innovation ecosystems.
Collaborating with startups, universities, and corporates.
Open innovation strategies.
Unit 6: Measuring Innovation and Commercialization Success
KPIs for innovation performance.
Measuring ROI in commercialization.
Tracking adoption and market penetration.
Communicating innovation value to stakeholders.
Unit 7: The Future of Technology Commercialization
Trends shaping innovation management.
AI, blockchain, and digital platforms in commercialization.
Global opportunities and risks.
Building resilient commercialization strategies.
Ready to turn technology into market success?
Join the Technology Commercialization and Innovation Management Training Course with EuroQuest International Training and master the journey from idea to impact.
The Technology Commercialization and Innovation Management Training Courses in Amsterdam provide professionals with a comprehensive framework for transforming innovative ideas into viable business opportunities. These programs are designed for entrepreneurs, R&D managers, business leaders, and innovation specialists who seek to bridge the gap between technology development and market implementation, enhancing both strategic insight and practical execution skills.
Participants explore the full lifecycle of technology commercialization, including market assessment, intellectual property management, business model design, and go-to-market strategies. The courses emphasize how effective innovation management drives competitive advantage, fosters organizational growth, and ensures sustainable adoption of new technologies. Through case studies, simulations, and interactive workshops, attendees learn to identify high-potential technologies, evaluate commercial feasibility, and navigate the complexities of licensing, partnerships, and technology transfer.
These innovation management and technology commercialization programs in Amsterdam integrate both theoretical frameworks and applied business practice. Participants gain hands-on experience in managing innovation pipelines, developing commercialization plans, and leveraging emerging tools and methodologies to accelerate product development. The curriculum also covers risk assessment, funding strategies, and metrics for measuring innovation impact, equipping professionals to make informed strategic decisions that align technological potential with market realities.
Attending these training courses in Amsterdam offers a unique opportunity to engage with international experts and peers from diverse industries, enriching the learning experience with global perspectives on innovation and technology strategy. The city’s dynamic entrepreneurial and research ecosystem provides an ideal setting for exploring practical approaches to technology commercialization. By completing this specialization, participants will emerge equipped to lead innovation initiatives, optimize technology transfer processes, and translate inventive solutions into tangible business value—strengthening their organization’s market position and driving sustainable growth in a competitive global landscape.