The Voice of the Customer (VoC) Programs in Amman is a practical training course designed to help professionals collect, analyze, and act on customer feedback effectively.
From:
09-03-2026
From:
14-09-2026
Course Overview
Understanding customer perspectives is essential for building loyalty and driving growth. This Voice of the Customer (VoC) Programs Training Course provides participants with strategies to collect, analyze, and act on customer feedback across multiple channels.
The course covers VoC frameworks, survey and feedback design, qualitative and quantitative analysis, technology tools, and action planning. Participants will explore case studies of leading organizations and practice developing VoC strategies aligned with customer-centric goals.
By the end of this program, professionals will be equipped to transform customer feedback into actionable insights that improve products, services, and experiences.
Course Benefits
Understand VoC frameworks and methodologies.
Collect and analyze customer feedback effectively.
Leverage data to improve customer experience.
Build systems to track satisfaction and loyalty.
Benchmark against global VoC best practices.
Course Objectives
Define the role of VoC in customer experience strategy.
Apply tools and methods for gathering customer feedback.
Analyze qualitative and quantitative data for insights.
Integrate VoC into business decision-making.
Use VoC to strengthen brand loyalty and advocacy.
Design KPIs and dashboards for VoC tracking.
Evaluate case studies of successful VoC programs.
Training Methodology
This course combines expert-led lectures, feedback system demos, case studies, and group workshops. Participants will design a complete VoC program and practice building customer insight dashboards.
Target Audience
Customer experience (CX) managers.
Marketing and insights professionals.
Quality and service managers.
Executives seeking to build customer-centric cultures.
Target Competencies
Voice of the Customer program design.
Feedback analysis and insight generation.
CX improvement and decision alignment.
Data-driven customer engagement.
Course Outline
Unit 1: Introduction to Voice of the Customer
Defining VoC and its business impact.
VoC vs. traditional customer feedback.
Key challenges in implementing VoC.
Case studies: VoC-driven improvements.
Unit 2: Gathering Customer Feedback
Designing surveys and feedback forms.
Multichannel feedback collection (digital, call centers, in-person).
Social listening and online sentiment tracking.
Practical activity: feedback design exercise.
Unit 3: Analyzing Customer Insights
Quantitative data analysis (scores, trends).
Qualitative data analysis (themes, sentiment).
Using analytics tools for VoC insights.
Workshop: customer insight mapping.
Unit 4: Acting on Customer Feedback
Turning insights into strategic actions.
Building customer journey improvement plans.
Aligning VoC with product and service design.
Group activity: action plan design.
Unit 5: Sustaining VoC Programs
KPIs and dashboards for VoC measurement.
Embedding VoC into organizational culture.
Future of VoC: AI and real-time feedback.
Global best practices in VoC programs.
Ready to build a customer-first culture?
Join the Voice of the Customer (VoC) Programs Training Course with EuroQuest International Training and gain the expertise to turn feedback into action that drives loyalty and growth.
The Voice of the Customer (VoC) Programs Training Courses in Amman equip professionals with the strategies, tools, and methodologies necessary to capture, analyze, and apply customer feedback to enhance products, services, and overall experience. Designed for customer experience leaders, marketing teams, product managers, quality improvement specialists, and organizational decision-makers, these programs focus on building structured systems that amplify customer insights and support continuous improvement.
Participants explore the core principles of VoC programs, including feedback collection methods, sentiment analysis, journey-based insight mapping, and customer satisfaction measurement. The courses highlight how customer perspectives can be gathered through surveys, interviews, focus groups, digital analytics, service interactions, and social listening. Through practical workshops and real-world case studies, attendees learn to identify key customer needs, evaluate satisfaction drivers, and uncover pain points that influence retention and loyalty.
These customer insight training programs in Amman also emphasize transforming data into actionable strategies. Participants practice synthesizing qualitative and quantitative feedback, prioritizing improvement initiatives, and communicating findings effectively to leadership and cross-functional teams. The curriculum includes frameworks for aligning VoC initiatives with organizational objectives, ensuring that insights inform decision-making in product development, service design, communication strategies, and operational processes.
Additionally, the courses address building a customer-centric culture by integrating customer feedback loops into daily workflows. Participants examine how to encourage employee engagement, embed accountability, and maintain transparent communication with customers to demonstrate ongoing commitment to improvement.
Attending these training courses in Amman provides a collaborative learning environment where professionals exchange ideas and compare insights from diverse sectors. Expert-led sessions and guided discussions support real-world application and adaptation to regional market dynamics.
By the end of the program, participants will be prepared to design, manage, and improve Voice of the Customer programs that drive measurable impact. They will be equipped to convert customer insights into strategic action, enhance satisfaction and loyalty, and support long-term organizational growth in competitive and customer-driven markets.