The Advanced PR Measurement and Performance Analytics in Paris is a practical training course for PR professionals and communication leaders.
From:
01-06-2026
Course Overview
Today’s PR landscape demands more than visibility and media mentions—it requires clear evidence of impact. Organizations need communication professionals who can analyze performance, demonstrate value, and link PR outcomes directly to strategic goals.
This Advanced PR Measurement and Performance Analytics Training Course introduces participants to globally recognized frameworks such as the Barcelona Principles and AMEC Integrated Evaluation Framework. Attendees will learn how to set meaningful KPIs, apply analytics tools, and create dashboards that translate communication outcomes into measurable business impact.
Through case studies, hands-on exercises, and practical simulations, participants will develop the confidence to measure, report, and optimize PR performance in both traditional and digital contexts.
Course Benefits
Apply global PR measurement standards (AMEC, Barcelona Principles).
Establish meaningful KPIs linked to organizational outcomes.
Leverage digital and social analytics for performance insights.
Prove PR’s ROI to executives and stakeholders.
Optimize PR campaigns through continuous measurement.
Course Objectives
Define the role of advanced measurement in PR.
Apply frameworks for evaluating PR campaigns.
Develop KPIs that demonstrate communication value.
Use media, digital, and social analytics tools effectively.
Integrate PR metrics with marketing and business analytics.
Design reporting dashboards for stakeholders.
Build a culture of measurement in communication teams.
Training Methodology
The course combines interactive lectures, analytics tool demonstrations, case studies, and practical workshops. Participants will design frameworks, analyze real PR data, and build measurement dashboards.
Target Audience
PR and communications professionals.
Corporate communication managers.
Brand, marketing, and media specialists.
Executives seeking to demonstrate PR value.
Target Competencies
PR performance analytics.
KPI design and evaluation.
Data-driven communication strategy.
ROI measurement and reporting.
Course Outline
Unit 1: Foundations of PR Measurement and Analytics
Why measurement matters in PR.
Global standards: Barcelona Principles and AMEC.
Moving beyond vanity metrics.
Case studies of PR measurement impact.
Unit 2: Setting Goals, KPIs, and Metrics
Aligning KPIs with communication objectives.
SMART goals for PR campaigns.
Linking PR outcomes to business results.
Exercises in KPI development.
Unit 3: Tools and Techniques for PR Analytics
Media monitoring and sentiment analysis.
Digital and social media analytics.
Website traffic and conversion tracking.
Using dashboards and visualization tools.
Unit 4: Connecting PR to Organizational Performance
Measuring ROI in PR initiatives.
Attribution models for communications.
Integrating PR data with marketing analytics.
Reporting for executive stakeholders.
Unit 5: Building Sustainable PR Measurement Practices
Embedding measurement into PR strategy.
Overcoming resistance to analytics adoption.
Continuous improvement in PR campaigns.
Future trends in PR performance analytics.
Ready to transform PR into a measurable driver of business success?
Join the Advanced PR Measurement and Performance Analytics Training Course with EuroQuest International Training and master the skills to evaluate, optimize, and prove PR impact.
The Advanced PR Measurement and Performance Analytics Training Courses in Paris provide communication professionals with an in-depth understanding of how to evaluate public relations activities using sophisticated measurement tools and data-driven methodologies. Designed for PR managers, communication specialists, marketing leaders, and corporate strategists, these programs focus on the analytical frameworks and performance metrics needed to assess PR effectiveness, optimize campaigns, and demonstrate strategic value to organizational leadership.
Participants explore advanced principles of PR measurement and analytics, including the development of meaningful KPIs, outcome-based evaluation, media content analysis, and audience behavior tracking. The courses emphasize the transition from traditional output-based reporting to modern, impact-oriented analysis that assesses reputation, engagement, sentiment, and long-term brand influence. Through practical case studies, data interpretation exercises, and tool-based demonstrations, attendees learn how to build robust measurement models, analyze multi-channel campaign performance, and use insights to refine future communication strategies.
These PR analytics and performance measurement training programs in Paris also focus on integrating digital analytics, social listening technologies, and real-time monitoring platforms into communication workflows. Participants gain experience in evaluating digital engagement, influencer impact, and cross-channel performance while ensuring that analysis aligns with broader communication and business objectives. The curriculum highlights best practices for performance dashboards, reporting formats, and stakeholder communication to ensure transparency, clarity, and actionable insight.
Attending these training courses in Paris offers professionals an opportunity to engage with global experts in one of Europe’s most dynamic communication and business environments. The city’s innovative professional landscape enhances learning, providing exposure to global PR trends and advanced analytical approaches. By completing this specialization, participants will be equipped to measure PR performance with precision, leverage analytics to inform strategy, and demonstrate the tangible value of communication efforts—strengthening organizational reputation and driving sustainable success.