The Digital Transformation in Public Relations in Barcelona is an innovative training course designed to help professionals embrace digital tools and strategies in PR campaigns.
From:
30-03-2026
From:
20-07-2026
Course Overview
Public relations has evolved beyond press releases and media outreach into a dynamic, technology-driven discipline. Organizations must embrace digital transformation in PR to remain relevant, agile, and influential in today’s hyperconnected environment.
This Digital Transformation in Public Relations Training Course provides participants with the frameworks to leverage digital platforms, apply analytics, and implement AI-enabled tools to transform communication strategies. Attendees will explore how to integrate digital storytelling, influencer engagement, and data-driven decision-making into PR campaigns.
Through interactive workshops, case studies, and digital simulations, participants will gain practical skills to design innovative, measurable, and future-ready PR strategies.
Course Benefits
Leverage digital platforms for effective PR campaigns.
Use analytics to measure communication performance.
Apply AI and automation tools in PR strategy.
Strengthen online reputation and stakeholder engagement.
Future-proof PR practices through digital innovation.
Course Objectives
Define the role of digital transformation in PR.
Apply digital platforms for storytelling and engagement.
Use analytics and data to evaluate PR impact.
Integrate automation and AI tools into PR workflows.
Manage online reputation and social media dynamics.
Align digital PR with organizational strategy.
Build a culture of innovation in PR teams.
Training Methodology
The course integrates interactive lectures, digital platform demonstrations, analytics tool practice, case studies, and simulations. Participants will design digital-first PR campaigns and apply measurement frameworks.
Target Audience
PR and corporate communication professionals.
Marketing and brand managers.
Media relations and digital communication specialists.
Executives seeking to modernize PR strategies.
Target Competencies
Digital PR strategy.
PR analytics and measurement.
AI and automation in PR.
Online reputation and engagement.
Course Outline
Unit 1: The Digital Evolution of Public Relations
From traditional PR to digital-first strategies.
The impact of technology on communication.
Opportunities and challenges of digital PR.
Case studies of successful transformations.
Unit 2: Digital Platforms and Storytelling
Social media as a PR channel.
Digital storytelling and content creation.
Influencer engagement strategies.
Integrating multimedia for maximum impact.
Unit 3: Data-Driven PR and Analytics
Using data to guide communication strategies.
KPIs and metrics for digital PR.
Tools for analytics and reporting.
Practical exercises with PR dashboards.
Unit 4: AI, Automation, and PR Innovation
AI in media monitoring and sentiment analysis.
Automating PR workflows and reporting.
Chatbots and digital engagement tools.
Future trends in AI-powered communications.
Unit 5: Online Reputation and Digital Risk Management
Managing brand reputation online.
Addressing misinformation and digital crises.
Monitoring social media sentiment.
Building resilient online communication strategies.
Ready to embrace the digital future of PR?
Join the Digital Transformation in Public Relations Training Course with EuroQuest International Training and gain the skills to innovate, measure, and lead in the digital era.
The Digital Transformation in Public Relations Training Courses in Barcelona provide communication professionals with the strategic knowledge and technical capabilities needed to adapt PR practices to a rapidly evolving digital landscape. Designed for PR managers, communication directors, marketing specialists, and corporate leaders, these programs focus on integrating digital tools and data-driven strategies to enhance engagement, visibility, and brand reputation in online environments.
Participants gain a comprehensive understanding of how digital transformation is reshaping public relations, from audience behavior and media dynamics to messaging formats and platform selection. The courses examine social media strategy, digital storytelling, online crisis management, influencer engagement, and the use of data analytics to track impact and optimize communication efforts. Through hands-on workshops and real-world case studies, attendees learn to craft compelling digital content, manage multi-channel communication campaigns, and build meaningful relationships with stakeholders in virtual and hybrid settings.
These digital PR training programs in Barcelona also explore the integration of technology in communication workflows, including automation tools, content management systems, and AI-enhanced media monitoring platforms. Participants develop critical skills for evaluating trends, adapting communication strategies to emerging platforms, and maintaining authenticity and trust in digital interactions. The curriculum emphasizes balancing innovation with organizational identity, ensuring that digital strategies support long-term communication objectives and brand values.
Attending these training courses in Barcelona provides a collaborative, international environment that encourages creative thinking and strategic experimentation. The city’s vibrant media and cultural landscape enriches discussions on digital influence, audience engagement, and contemporary communication challenges. By completing this specialization, participants emerge equipped to lead digital transformation initiatives within their organizations—strengthening brand presence, improving audience connection, and ensuring organizational relevance in an increasingly digital public sphere.