The Smart Tourism and Digital Guest Services course in Paris is an innovative training course designed to equip tourism professionals with the skills to optimize guest experiences using digital technologies.
From:
20-07-2026
Course Overview
The tourism and hospitality sector is rapidly transforming through digitalization. Smart tourism integrates technology, data, and innovation to deliver seamless and personalized guest services, boosting competitiveness and improving customer satisfaction.
This course covers smart destination management, digital guest engagement, service personalization, IoT applications, mobile platforms, and AI-driven solutions. Participants will learn how to leverage digital tools to create innovative, sustainable, and memorable guest experiences.
At EuroQuest International Training, the program blends theoretical frameworks with practical case studies, ensuring participants can implement smart strategies and digital services effectively in tourism and hospitality operations.
Key Benefits of Attending
Master smart tourism frameworks and digital tools
Enhance guest experience through technology and personalization
Implement mobile, IoT, and AI solutions in hospitality services
Strengthen destination management with smart technologies
Build sustainable and innovative guest service strategies
Why Attend
This course empowers professionals to design and manage digitally enhanced guest experiences that improve service quality, foster customer loyalty, and position organizations as leaders in smart tourism.
Course Methodology
Expert-led lectures on smart tourism and digital strategies
Case studies of smart destinations and digital guest services
Interactive workshops on guest journey digitalization
Group projects on hospitality technology integration
Simulations of digital engagement and smart service design
Course Objectives
By the end of this ten-day training course, participants will be able to:
Define principles of smart tourism and digital guest services
Apply digital platforms to enhance guest engagement and loyalty
Implement IoT, AI, and mobile technologies in guest services
Design personalized and seamless guest journeys
Integrate data analytics into tourism service strategies
Develop smart destination management frameworks
Ensure compliance with data security and privacy in digital services
Apply sustainability and inclusivity in digital guest strategies
Manage digital transformation in tourism and hospitality organizations
Monitor performance using digital KPIs and feedback systems
Communicate digital initiatives effectively to stakeholders
Lead innovation projects in smart tourism and hospitality
Target Audience
Tourism and hospitality managers
Guest experience and digital service leaders
Travel technology professionals
Destination management executives
Customer engagement and innovation specialists
Target Competencies
Smart tourism frameworks and strategies
Digital guest engagement and personalization
IoT and AI applications in hospitality
Mobile platform and digital tool integration
Data analytics for tourism and hospitality
Sustainability in digital guest services
Innovation and change leadership in smart tourism
Course Outline
Unit 1: Introduction to Smart Tourism and Digital Services
Principles of smart tourism
Digital transformation in hospitality and travel
Key trends and challenges in digital guest services
Case studies of smart tourism initiatives
Unit 2: Digital Guest Journey and Experience Design
Mapping digital guest journeys
Personalizing services with technology
Enhancing pre-, during-, and post-travel experiences
Practical guest journey design workshop
Unit 3: Mobile Platforms and Guest Engagement Tools
Mobile apps and digital concierge systems
Self-service technologies in hospitality
Mobile booking and payments integration
Hands-on mobile engagement exercises
Unit 4: IoT and Smart Solutions in Tourism
IoT applications in hotels, airports, and attractions
Smart rooms and connected services
Enhancing convenience and personalization through IoT
Case studies of IoT-enabled tourism
Unit 5: AI and Data-Driven Personalization
AI chatbots and virtual assistants
Predictive analytics for guest preferences
Machine learning in tourism personalization
Practical exercises in AI-enabled engagement
Unit 6: Smart Destination Management
Smart city and destination concepts
Technology for crowd management and sustainability
Data-driven destination strategies
Case examples of smart destinations
Unit 7: Digital Marketing and Guest Engagement
Social media and digital marketing strategies
Online reputation and brand management
Leveraging big data for targeted campaigns
Workshop on digital marketing plans
Unit 8: Cybersecurity and Data Privacy in Guest Services
Protecting guest data in digital systems
Regulatory compliance (e.g., GDPR, HIPAA in health tourism)
Building guest trust through transparency
Case studies on data privacy issues
Unit 9: Innovation and Emerging Technologies in Tourism
AR/VR in guest experience design
Blockchain for tourism and hospitality services
Future trends in smart tourism technologies
Hands-on exploration of emerging tools
Unit 10: Sustainability in Digital Guest Services
Eco-friendly digital initiatives
Reducing environmental impact with technology
Inclusive and accessible digital services
Case studies of sustainable digital hospitality
Unit 11: Leadership in Digital Transformation
Leading change in tourism organizations
Overcoming resistance to digital adoption
Building digital skills and culture among staff
Simulation of transformation leadership
Unit 12: Capstone Smart Tourism Project
Group-based project on digital guest services design
Creating smart destination or hospitality strategies
Presenting solutions to stakeholders
Implementation roadmap and success indicators
Closing Call to Action
Join this ten-day training course to master smart tourism and digital guest services, enabling you to leverage technology for innovation, personalization, and service excellence in hospitality and tourism.
The Smart Tourism and Digital Guest Services Training Courses in Paris provide professionals with an advanced understanding of how digital technologies, data-driven tools, and smart service solutions are transforming the tourism and hospitality landscape. Designed for tourism managers, hospitality leaders, destination planners, digital innovation specialists, and guest service professionals, these programs equip participants with the skills needed to implement intelligent, efficient, and personalized service experiences across modern travel environments.
Participants explore the core principles of smart tourism, including digital integration, real-time information systems, mobile-enabled visitor services, and data analytics. The courses emphasize how emerging technologies—such as artificial intelligence, mobile apps, virtual tours, automation, and smart service platforms—enhance the visitor journey from trip planning to post-stay engagement. Through case studies and interactive exercises, attendees learn to evaluate digital tools, optimize guest touchpoints, and design seamless experiences that respond to evolving traveler expectations.
These smart tourism and digital guest service training programs in Paris also address the strategic and operational aspects of implementing digital solutions across tourism organizations and hospitality environments. Participants examine topics such as customer behavior insights, digital experience design, system interoperability, service personalization, and technology adoption within teams. The curriculum blends innovation-focused learning with practical service management, enabling professionals to enhance guest satisfaction, improve operational efficiency, and support data-informed decision-making throughout the visitor lifecycle.
Attending these training courses in Paris provides a unique opportunity to learn in a globally recognized tourism hub known for its cultural richness, technological advancement, and commitment to visitor experience excellence. The dynamic environment of Paris enhances the learning experience, allowing participants to explore cutting-edge digital trends and draw inspiration from industry leaders. By completing this specialization, professionals will be equipped to lead smart tourism initiatives, elevate digital guest services, and contribute to creating forward-thinking, connected, and high-performing tourism experiences.