The Sustainable and Ethical Marketing Strategies course in Jakarta offers a specialized training course for professionals looking to adopt responsible marketing practices that drive long-term success.
From:
23-03-2026
From:
06-04-2026
From:
08-06-2026
Course Overview
Today’s consumers expect brands to act responsibly, not just sell products. This Sustainable and Ethical Marketing Strategies Training Course provides participants with frameworks to design campaigns that emphasize transparency, authenticity, and purpose while maintaining profitability.
The course covers green marketing, ethical storytelling, consumer trust, stakeholder engagement, and global best practices. Participants will also explore challenges such as greenwashing and regulatory compliance, while learning to design strategies that align with brand values and social impact.
By the end of this program, professionals will be able to build sustainable, ethical strategies that differentiate their brands and foster long-term loyalty.
Course Benefits
Understand principles of sustainable and ethical marketing.
Build brand trust through transparency and authenticity.
Design campaigns that balance profit and purpose.
Avoid pitfalls such as greenwashing.
Benchmark against global leaders in ethical branding.
Course Objectives
Define sustainable and ethical marketing principles.
Apply frameworks for responsible brand storytelling.
Align marketing with sustainability and CSR goals.
Engage stakeholders in ethical brand practices.
Measure impact using sustainability KPIs.
Address ethical risks in modern marketing.
Analyze global case studies of sustainable campaigns.
Training Methodology
This course blends expert-led lectures, global case studies, group discussions, and practical workshops. Participants will design sustainable campaign strategies and test ethical positioning frameworks.
Target Audience
Marketing and brand managers.
CSR and sustainability professionals.
Communication and PR leaders.
Executives aiming to align brands with responsible growth.
Target Competencies
Sustainable marketing strategy.
Ethical brand communication.
Responsible stakeholder engagement.
Impact measurement and reporting.
Course Outline
Unit 1: Introduction to Sustainable Marketing
Defining sustainability in a marketing context.
Why ethical marketing drives consumer trust.
Risks of greenwashing and misrepresentation.
Case studies: responsible brand campaigns.
Unit 2: Ethical Storytelling and Transparency
Crafting authentic sustainability narratives.
Transparency as a competitive advantage.
Balancing impact with brand communication.
Practical exercise: ethical storytelling design.
Unit 3: Stakeholder Engagement and CSR Alignment
Aligning marketing with CSR and ESG goals.
Engaging customers, employees, and communities.
Partnering with NGOs and ethical organizations.
Group activity: stakeholder engagement plan.
Unit 4: Measuring Sustainability Impact
KPIs for ethical and sustainable marketing.
Tools for measuring environmental and social impact.
Reporting frameworks and certifications.
Case study: sustainability reporting in practice.
Unit 5: Future of Sustainable and Ethical Marketing
Emerging trends in green and ethical branding.
Circular economy and purpose-driven strategies.
Future outlook: sustainability as a core brand pillar.
Global best practices in ethical marketing.
Ready to align your brand with purpose and responsibility?
Join the Sustainable and Ethical Marketing Strategies Training Course with EuroQuest International Training and gain the expertise to design campaigns that drive trust, impact, and long-term growth.
The Sustainable and Ethical Marketing Strategies Training Courses in Jakarta provide professionals with a comprehensive understanding of how to integrate environmental responsibility, social impact, and ethical principles into modern marketing practices. Designed for marketing leaders, brand strategists, corporate responsibility teams, communication specialists, and business decision-makers, these programs focus on aligning marketing strategies with global sustainability expectations and values-driven consumer behavior.
Participants explore the foundational principles of sustainable marketing, including responsible resource use, sustainable product positioning, green branding, and long-term value creation. The courses highlight how environmentally conscious marketing can enhance brand reputation, build consumer trust, and support competitive differentiation. Through case studies and practical workshops, attendees learn to design campaigns that communicate sustainability commitments authentically, avoiding misleading claims and reinforcing transparency.
A significant portion of the program examines ethical marketing strategies, covering topics such as consumer rights, data privacy, fair competition, inclusive communication, and culturally sensitive messaging. Participants study how ethical decision-making influences customer relationships and long-term brand loyalty. The curriculum also addresses emerging trends such as conscious consumption, purpose-driven branding, social impact storytelling, and stakeholder engagement.
These sustainable and ethical marketing training programs in Jakarta combine global insights with local market relevance, offering participants practical knowledge applicable to Indonesia’s growing sustainability landscape. Jakarta’s evolving consumer expectations and expanding corporate responsibility initiatives provide an ideal setting for understanding the role of sustainability and ethics in shaping marketing success.
By attending these training courses in Jakarta, professionals gain the expertise to create responsible marketing strategies that support environmental, social, and ethical standards while driving positive business outcomes. Upon completion, participants are equipped to lead initiatives that enhance brand credibility, meet stakeholder expectations, and contribute to sustainable long-term growth in a socially conscious marketplace.