The Competitive Intelligence and Market Positioning course in Jakarta is designed to help professionals understand how to collect competitive intelligence and strategically position their brands in the market.
From:
22-06-2026
Course Overview
In highly competitive markets, organizations must anticipate moves, spot opportunities, and differentiate effectively. This Competitive Intelligence and Market Positioning Training Course provides participants with tools to gather, analyze, and apply market intelligence to develop positioning strategies that build competitive advantage.
The course covers intelligence frameworks, competitor profiling, positioning strategies, and the use of data analytics for decision-making. Participants will also explore ethical intelligence gathering and global case studies of successful positioning.
Through practical exercises and simulations, professionals will learn to convert intelligence into actionable strategies that support growth and market leadership.
Course Benefits
Master frameworks for gathering competitive intelligence.
Analyze markets, customers, and competitor strategies.
Build effective and differentiated market positioning.
Use data analytics for informed decision-making.
Strengthen strategic thinking and market foresight.
Course Objectives
Define competitive intelligence and its role in strategy.
Apply tools for competitor and market analysis.
Identify gaps and opportunities in the marketplace.
Design positioning strategies that build advantage.
Evaluate ethical considerations in intelligence gathering.
Use digital platforms and analytics in CI practices.
Analyze global case studies of market positioning success.
Training Methodology
This course combines expert-led lectures, case studies, workshops, and simulation exercises. Participants will practice competitor analysis and positioning strategy development.
Target Audience
Marketing and strategy professionals.
Business development managers.
Market research analysts.
Executives responsible for competitive strategy.
Target Competencies
Competitive intelligence gathering.
Market analysis and positioning.
Data-driven strategic decision-making.
Strategic foresight and innovation.
Course Outline
Unit 1: Introduction to Competitive Intelligence
Defining competitive intelligence.
Role of CI in strategic decision-making.
Types of intelligence: tactical vs. strategic.
Case studies of CI impact.
Unit 2: Market and Competitor Analysis
Tools for market scanning and competitor profiling.
Customer behavior and market trends.
SWOT and Porter’s Five Forces applications.
Practical competitor analysis exercise.
Unit 3: Designing Market Positioning Strategies
Principles of effective positioning.
Differentiation and value propositions.
Positioning maps and perceptual models.
Global examples of successful positioning.
Unit 4: Intelligence Tools and Digital Platforms
Data analytics for competitive insights.
Using AI and digital dashboards.
Social listening and online intelligence gathering.
Overcoming data challenges.
Unit 5: Strategy, Ethics, and Best Practices
Ethical considerations in CI.
Embedding CI in corporate culture.
Benchmarking positioning strategies.
Future trends in competitive intelligence.
Ready to outsmart the competition?
Join the Competitive Intelligence and Market Positioning Training Course with EuroQuest International Training and gain the expertise to analyze markets, anticipate competitors, and position for success.
The Competitive Intelligence and Market Positioning Training Courses in Jakarta offer professionals a strategic and analytical foundation for understanding market dynamics, assessing competitive landscapes, and building positioning strategies that differentiate their organizations effectively. Designed for marketing managers, business analysts, strategic planners, product managers, and decision-makers, these programs focus on equipping participants with the tools needed to interpret competitive data and translate insights into actionable business strategies.
Participants explore the essential principles of competitive intelligence, including data collection methods, competitor analysis frameworks, trend evaluation, and market opportunity assessment. The courses emphasize how structured intelligence-gathering processes help organizations anticipate competitor moves, identify emerging threats, and uncover strategic opportunities. Through real-world case studies, simulation exercises, and hands-on analytical tasks, attendees learn to convert raw market data into meaningful insights that support informed decision-making.
A major component of the program focuses on market positioning, examining how businesses can define their unique value propositions, differentiate themselves from competitors, and target high-potential customer segments. Participants explore positioning strategies based on customer needs, market gaps, brand strengths, and long-term business goals. The curriculum also highlights the integration of digital tools—such as market analytics platforms, customer insight systems, and performance dashboards—to strengthen positioning decisions and enhance market visibility.
These competitive intelligence and market positioning training programs in Jakarta combine strategic frameworks with practical methodologies, offering participants exposure to global best practices within Indonesia’s rapidly evolving competitive landscape. Jakarta’s vibrant commercial environment and diverse industry sectors provide an ideal backdrop for analyzing market trends, competitive dynamics, and positioning opportunities.
By attending these training courses in Jakarta, professionals gain the expertise to conduct comprehensive competitive analyses, craft impactful positioning strategies, and drive stronger market performance. Upon completion, participants are equipped to help their organizations navigate competitive pressures, identify strategic growth pathways, and build distinctive market advantages in both local and international contexts.