Course overview
Most training fails long before the first session, at the point where someone confuses activity with need. This course treats program design as a discipline: you start from a training needs analysis, translate the gap into measurable learning objectives, and only then decide on content, format, and delivery. Working through the ADDIE cycle (Analyze, Design, Develop, Implement, Evaluate), you learn to make each decision defensible instead of habitual, so the program you build answers a question the organization actually has.
The material draws on the practitioner canon that instructional designers rely on daily: Malcolm Knowles on how adults learn, Bloom's taxonomy for writing objectives that specify observable behavior, the 70-20-10 model for placing formal learning inside on-the-job experience, and Kirkpatrick's four levels extended by Phillips ROI for evaluation. You leave able to design, document, and defend a full training program, and to show its value in outcomes rather than seat time.
Why this matters
Learning budgets are scrutinized more closely than they used to be, and "everyone attended" no longer satisfies a sponsor who wants to see behavior change on the job. When training is built without a needs analysis, it tends to reproduce whatever the last vendor sold, drifts away from strategy, and quietly erodes the credibility of the whole learning function. Design skill is what separates a course that people tolerate from one that shifts performance.
For anyone whose work touches capability building, instructional design is the through-line that connects strategy, delivery, and measurement. It sits at the heart of Learning and Development for Organizational Growth, and mastering it changes how you argue for resources: you stop defending headcount in a room and start presenting a design that names the gap, the audience, the objectives, and the evidence you will collect.
Course objectives
By the end of the course, participants will be able to:
- Scope a program against the change it is meant to produce.
- Analyze which gaps training can close and which it cannot.
- Design a program that can be reworked after each cycle.
- Write outcomes with Bloom's taxonomy that another person can verify.
- Blend formal study, practice, and social learning in one design.
- Facilitate a session that keeps a mixed group active.
- Include accessibility in materials from the first draft.
- Evaluate a program beyond what the reaction sheet reports.
- Revise the next run from what the numbers actually showed.
- Build a learning system that outlasts any single program.
Course outline
Unit 1: Introduction to training program design
- The role of training alongside process and reward change.
- A request that names the solution before the problem.
- Attendance as the result, and the sponsor's new question.
- Programs that worked, and the design decisions behind them.
Unit 2: Training needs analysis
- Needs analysis with the organization-task-person model.
- Linking every proposed program to a business priority.
- Separating skill gaps from motivation and process causes.
- Ranking requests by impact, urgency, and feasibility.
Unit 3: Instructional design principles
- Choosing between ADDIE phases and SAM iterations.
- Structuring content with chunking and Gagne's nine events.
- Drawing on Knowles's andragogy and learner experience.
- Lesson maps and leveled objectives from Bloom's taxonomy.
Unit 4: Developing engaging training content
- Blended learning with microlearning and the 70-20-10 model.
- Anchoring abstract content in stories learners recognize.
- Designing reflection prompts and scenario-based questions.
- Removing barriers through universal design for learning.
Unit 5: Delivering training effectively
- Facilitator craft in questioning, pacing, and group energy.
- Delivery tools, from learning platforms to polling.
- Building peer feedback into structured group work.
- Managing scheduling, materials, and difficult participants.
Unit 6: Measuring training effectiveness
- Evaluation models, starting from Kirkpatrick.
- Testing against the objectives before and after delivery.
- Weighing reaction data against performance indicators.
- Return estimated with the Phillips ROI methodology.
Unit 7: Building sustainable training systems
- Embedding learning where managers expect and reinforce it.
- Building a learning plan the business will still fund.
- Scaling with content libraries and analytics dashboards.
- Handing the design brief back with the real question on it.
How the course is delivered
Delivery centers on applied design work: expert input, guided walkthroughs of documented programs, facilitated group analysis, and building up the components of a sample program design as a documented plan on templates. This course teaches instructional-design practice for learning purposes and does not itself provide a training or teaching credential.
Who should attend
It is tailored to HR and learning-and-development professionals, trainers, subject-matter experts, and managers responsible for building capability who want to design training on a firmer methodological footing.
About EuroQuest International Training
EuroQuest was established in 2015 to bring professional training to a global audience. Its offering has expanded to more than one thousand courses. The professionals who have learned with it exceed 15,000. Its base of operations is Bratislava, Slovakia, and its hubs are in London, Geneva, Barcelona, Dubai, Vienna, Istanbul, and Paris. The organization is a training provider, not a certification body.
Frequently asked questions
Will I be certified as a trainer or instructional designer afterwards?
Not through this course. You gain practical instructional-design methods and a certificate of attendance, but a trainer or designer credential would come from a separate qualifying route.
Do I need an instructional-design background to take this course?
No prior instructional-design background is required. The course introduces the core models, including ADDIE, Bloom's taxonomy, and Kirkpatrick's levels, from first principles, so newcomers can follow along while more experienced practitioners sharpen how they apply them.
Do we design an actual training program during the course?
You design a documented sample program plan as you work through the units, carrying a chosen need from analysis through objectives, content outline, delivery approach, and evaluation. It is a study plan built on templates, not a live program you deliver to an audience, so you leave with a design you can adapt to your own organization.
Related courses
To deepen your practice, these related courses connect closely:
- Developing a Learning Organization
- Coaching and Mentoring for Employee Development
- Talent Development and Workforce Optimization
- Performance Management and Leadership Development
Register for this course
Turn your training ideas into designs that hold up. Enroll in an upcoming course and leave with a plan you can put to use.
All Course Dates & Locations
25 dates · 14 cities · Sep 2026 – Jul 2027