The Marketing Automation and AI Integration course in Budapest is designed to help marketers streamline processes and integrate artificial intelligence to enhance their marketing strategies.
From:
09-03-2026
From:
03-08-2026
Course Overview
Modern marketing demands efficiency, personalization, and scalability. This Marketing Automation and AI Integration Training Course provides participants with the tools and strategies to leverage automation platforms and AI technologies for smarter, data-driven marketing.
The course covers CRM and automation platforms, AI-powered personalization, predictive analytics, omnichannel automation, and campaign optimization. Participants will study global best practices and practice hands-on exercises in designing automated workflows and AI-enhanced campaigns.
By the end of the program, professionals will understand how to combine technology with strategy to deliver more relevant, efficient, and impactful marketing.
Course Benefits
Streamline campaigns with automation tools.
Enhance personalization using AI-driven insights.
Improve efficiency across marketing channels.
Leverage predictive analytics for smarter decisions.
Align automation with business and customer goals.
Course Objectives
Define marketing automation and AI integration principles.
Apply CRM and automation platforms to campaign design.
Use AI for predictive analytics and personalization.
Develop omnichannel automated engagement strategies.
Optimize campaign performance with data insights.
Balance automation with authentic human interaction.
Benchmark best practices in AI-driven marketing.
Training Methodology
This course blends lectures, demos of leading automation tools, case studies, and group exercises. Participants will design and simulate automated workflows and AI-enhanced campaigns.
Target Audience
Marketing and digital strategy professionals.
CRM and automation managers.
Data and analytics specialists.
Executives aiming to integrate AI into marketing.
Target Competencies
Marketing automation strategy.
AI-powered personalization.
Predictive analytics in marketing.
Omnichannel campaign management.
Course Outline
Unit 1: Foundations of Marketing Automation
Defining automation in marketing.
Key benefits and challenges.
Overview of leading automation tools.
Case examples of automation success.
Unit 2: AI in Marketing Strategy
Role of AI in customer insights.
Predictive analytics and trend forecasting.
AI-driven personalization.
Case study: AI-powered campaign.
Unit 3: Automation Platforms and CRM Integration
Building workflows with CRM and automation tools.
Lead nurturing and scoring automation.
Email, SMS, and social automation.
Hands-on workflow design exercise.
Unit 4: Omnichannel Engagement Strategies
Coordinating automation across channels.
Personalizing multi-touch customer journeys.
Retargeting and cross-platform integration.
Group activity: omnichannel strategy plan.
Unit 5: Optimization and Future of AI in Marketing
Monitoring and improving campaign performance.
Balancing automation with human touch.
Emerging AI tools for marketers.
Future trends in marketing technology.
Ready to transform your marketing with automation and AI?
Join the Marketing Automation and AI Integration Training Course with EuroQuest International Training and gain the expertise to design smarter, more personalized, and scalable marketing strategies.
The Marketing Automation and AI Integration Training Courses in Budapest provide professionals with the knowledge and skills to leverage automation technologies and artificial intelligence (AI) in optimizing marketing efforts and driving business growth. Designed for marketing managers, digital strategists, data analysts, and business leaders, these programs focus on how to integrate cutting-edge AI tools with marketing automation systems to enhance efficiency, personalize customer interactions, and increase ROI.
Participants will explore the fundamental concepts of marketing automation, learning how to streamline and automate marketing workflows, customer segmentation, lead nurturing, and content delivery. The courses emphasize how AI can enhance these processes by enabling smarter decision-making, predictive analytics, and personalized marketing experiences. Through practical workshops, case studies, and hands-on exercises, participants will learn to implement AI-powered tools that predict consumer behavior, optimize campaigns, and create more relevant customer journeys.
These marketing automation and AI integration training programs in Budapest combine technological insights with strategic marketing practices, covering topics such as data-driven marketing, customer lifecycle management, AI for personalization, and machine learning for campaign optimization. Participants will gain practical experience in integrating AI into their marketing tech stack, using it for tasks like content personalization, customer insights generation, and advanced data analysis.
Attending these training courses in Budapest offers professionals the opportunity to engage with AI and automation experts while networking with peers from diverse industries. Budapest’s thriving digital and innovation scene provides an ideal environment for discussing the future of marketing technology. By the end of the program, participants will be equipped to lead the integration of AI and marketing automation strategies within their organizations—empowering them to improve operational efficiency, enhance customer experiences, and drive measurable business results.