The AI-Powered Chatbots and Conversational Marketing in Amsterdam is a specialized training course that equips executives and marketers with skills to implement AI-driven chatbots and optimize conversational marketing strategies.
From:
02-03-2026
From:
25-05-2026
From:
15-06-2026
Course Overview
Conversational marketing powered by AI chatbots is revolutionizing the way businesses connect with customers. This AI-Powered Chatbots and Conversational Marketing Training Course provides participants with the skills to design effective chatbot experiences, enhance personalization, and automate customer interactions across platforms.
The course explores AI technologies, chatbot frameworks, conversational design, and integration with sales and marketing strategies. Participants will analyze case studies, work on chatbot simulations, and understand how to balance automation with human interaction.
By the end of the course, professionals will be ready to leverage chatbots to improve lead generation, streamline service, and deliver exceptional customer experiences.
Course Benefits
Understand the role of AI chatbots in marketing and customer service.
Design engaging and effective conversational flows.
Automate lead generation and customer interactions.
Personalize communication at scale.
Integrate chatbots with sales and digital marketing systems.
Course Objectives
Define AI-powered conversational marketing.
Build chatbot strategies aligned with business goals.
Apply conversational design principles for user engagement.
Integrate chatbots with CRM and digital platforms.
Use analytics to measure chatbot effectiveness.
Balance automation with human touchpoints.
Explore future trends in conversational AI.
Training Methodology
This course uses expert-led lectures, live demos, case studies, group discussions, and chatbot design exercises. Participants will build prototype conversational flows and test scenarios.
Target Audience
Marketing and digital engagement professionals.
Customer experience managers.
Business development and sales leaders.
IT and innovation officers implementing chatbots.
Target Competencies
Conversational AI design.
Customer engagement automation.
Marketing technology integration.
Data-driven conversational insights.
Course Outline
Unit 1: Introduction to Conversational Marketing
What is conversational marketing?
The rise of AI-powered chatbots.
Benefits and limitations of chatbot adoption.
Case studies from leading brands.
Unit 2: Conversational Design Principles
Designing effective chatbot interactions.
Natural language processing (NLP) basics.
Structuring conversational flows.
Enhancing user experience through dialogue.
Unit 3: Chatbot Platforms and Integration
Popular chatbot frameworks and tools.
Integrating chatbots with CRM and marketing platforms.
Multi-channel deployment (web, social, messaging apps).
Overcoming integration challenges.
Unit 4: Automation, Personalization, and Analytics
Automating customer interactions and lead generation.
Personalizing conversations at scale.
Using data analytics for optimization.
Measuring success with KPIs.
Unit 5: Future of Conversational AI
Trends in AI and chatbot evolution.
Role of voice assistants and multimodal interactions.
Balancing human and AI-driven engagement.
Future opportunities in conversational commerce.
Ready to transform customer engagement with AI?
Join the AI-Powered Chatbots and Conversational Marketing Training Course with EuroQuest International Training and gain the expertise to drive smarter, automated, and personalized interactions.
The AI-Powered Chatbots and Conversational Marketing Training Courses in Amsterdam equip professionals with the strategic, creative, and technical expertise required to design and manage intelligent conversational systems that enhance customer engagement and marketing performance. Designed for marketing professionals, digital strategists, and customer experience managers, these programs focus on leveraging artificial intelligence (AI) and automation to create personalized, data-driven interactions across multiple communication channels.
Participants gain a comprehensive understanding of AI-driven chatbots and conversational marketing, exploring how natural language processing (NLP), machine learning, and automation tools transform customer communication. The courses cover essential topics such as chatbot design and development, conversation flow optimization, lead generation, omnichannel integration, and performance analytics. Through practical exercises and case studies, participants learn to build and implement conversational strategies that improve conversion rates, customer satisfaction, and brand loyalty.
These AI marketing and chatbot innovation training programs in Amsterdam combine theoretical insight with hands-on practice. The curriculum emphasizes integrating chatbots with CRM systems, social media platforms, and e-commerce environments, as well as analyzing customer data to enhance personalization and engagement. Participants also explore the ethical and privacy considerations of AI-driven communication, ensuring compliance and trust in digital interactions.
Attending these training courses in Amsterdam offers professionals access to cutting-edge expertise in one of Europe’s most innovative technology and marketing hubs. The city’s thriving digital ecosystem and creative business culture provide an ideal setting for exploring the future of conversational marketing. By completing this specialization, participants will be equipped to design, deploy, and optimize AI-powered chatbots—enabling smarter customer engagement, scalable marketing automation, and sustainable competitive advantage in today’s data-driven digital landscape.