The AI-Powered Chatbots and Conversational Marketing course in Barcelona is a specialized training course designed to help professionals leverage AI technologies to improve customer engagement and drive sales.
From:
29-06-2026
Course Overview
Conversational marketing powered by AI chatbots is revolutionizing the way businesses connect with customers. This AI-Powered Chatbots and Conversational Marketing Training Course provides participants with the skills to design effective chatbot experiences, enhance personalization, and automate customer interactions across platforms.
The course explores AI technologies, chatbot frameworks, conversational design, and integration with sales and marketing strategies. Participants will analyze case studies, work on chatbot simulations, and understand how to balance automation with human interaction.
By the end of the course, professionals will be ready to leverage chatbots to improve lead generation, streamline service, and deliver exceptional customer experiences.
Course Benefits
Understand the role of AI chatbots in marketing and customer service.
Design engaging and effective conversational flows.
Automate lead generation and customer interactions.
Personalize communication at scale.
Integrate chatbots with sales and digital marketing systems.
Course Objectives
Define AI-powered conversational marketing.
Build chatbot strategies aligned with business goals.
Apply conversational design principles for user engagement.
Integrate chatbots with CRM and digital platforms.
Use analytics to measure chatbot effectiveness.
Balance automation with human touchpoints.
Explore future trends in conversational AI.
Training Methodology
This course uses expert-led lectures, live demos, case studies, group discussions, and chatbot design exercises. Participants will build prototype conversational flows and test scenarios.
Target Audience
Marketing and digital engagement professionals.
Customer experience managers.
Business development and sales leaders.
IT and innovation officers implementing chatbots.
Target Competencies
Conversational AI design.
Customer engagement automation.
Marketing technology integration.
Data-driven conversational insights.
Course Outline
Unit 1: Introduction to Conversational Marketing
What is conversational marketing?
The rise of AI-powered chatbots.
Benefits and limitations of chatbot adoption.
Case studies from leading brands.
Unit 2: Conversational Design Principles
Designing effective chatbot interactions.
Natural language processing (NLP) basics.
Structuring conversational flows.
Enhancing user experience through dialogue.
Unit 3: Chatbot Platforms and Integration
Popular chatbot frameworks and tools.
Integrating chatbots with CRM and marketing platforms.
Multi-channel deployment (web, social, messaging apps).
Overcoming integration challenges.
Unit 4: Automation, Personalization, and Analytics
Automating customer interactions and lead generation.
Personalizing conversations at scale.
Using data analytics for optimization.
Measuring success with KPIs.
Unit 5: Future of Conversational AI
Trends in AI and chatbot evolution.
Role of voice assistants and multimodal interactions.
Balancing human and AI-driven engagement.
Future opportunities in conversational commerce.
Ready to transform customer engagement with AI?
Join the AI-Powered Chatbots and Conversational Marketing Training Course with EuroQuest International Training and gain the expertise to drive smarter, automated, and personalized interactions.
The AI-Powered Chatbots and Conversational Marketing Training Courses in Barcelona provide professionals with the knowledge and practical skills to leverage artificial intelligence and automated communication tools to enhance customer engagement, service efficiency, and digital marketing performance. Designed for marketing managers, customer experience specialists, digital transformation leaders, sales teams, and communication strategists, these programs focus on developing conversational interfaces that support personalized, real-time interactions across multiple digital channels.
Participants explore the key principles of conversational marketing, including natural language processing (NLP), chatbot design frameworks, automated response logic, conversational user experience (UX), and omnichannel communication strategies. The courses highlight how AI-powered chatbots can support customer inquiries, lead generation, product recommendations, feedback collection, and post-purchase support. Through hands-on platform demonstrations, chatbot-building exercises, and scenario-based communication design, participants learn to develop message flows that are intuitive, helpful, and aligned with brand identity.
These conversational marketing training programs in Barcelona also emphasize data-driven performance optimization. Participants gain practical experience in analyzing interaction data, measuring engagement metrics, refining chatbot scripts based on user behavior, and integrating chatbots with CRM and marketing automation systems. The curriculum supports an approach that balances automation with human support, ensuring seamless escalation when necessary to maintain high levels of customer satisfaction.
Attending these training courses in Barcelona provides a dynamic learning environment shaped by the city’s innovative digital business community and strong technological ecosystem. Expert instructors lead interactive workshops and peer discussions, helping participants apply insights directly to real marketing and service challenges.
By the end of the program, participants will be equipped to design, deploy, and optimize AI-powered chatbot solutions that enhance customer engagement, accelerate communication workflows, and support strategic marketing outcomes. They will be prepared to lead conversational marketing initiatives that drive efficiency, personalization, and measurable digital impact within their organizations.