The AI-Powered Chatbots and Conversational Marketing course in Budapest is designed to help professionals leverage AI-powered chatbots and conversational marketing strategies to enhance customer engagement and boost conversions.
From:
19-01-2026
From:
04-05-2026
From:
28-09-2026
Course Overview
Conversational marketing powered by AI chatbots is revolutionizing the way businesses connect with customers. This AI-Powered Chatbots and Conversational Marketing Training Course provides participants with the skills to design effective chatbot experiences, enhance personalization, and automate customer interactions across platforms.
The course explores AI technologies, chatbot frameworks, conversational design, and integration with sales and marketing strategies. Participants will analyze case studies, work on chatbot simulations, and understand how to balance automation with human interaction.
By the end of the course, professionals will be ready to leverage chatbots to improve lead generation, streamline service, and deliver exceptional customer experiences.
Course Benefits
Understand the role of AI chatbots in marketing and customer service.
Design engaging and effective conversational flows.
Automate lead generation and customer interactions.
Personalize communication at scale.
Integrate chatbots with sales and digital marketing systems.
Course Objectives
Define AI-powered conversational marketing.
Build chatbot strategies aligned with business goals.
Apply conversational design principles for user engagement.
Integrate chatbots with CRM and digital platforms.
Use analytics to measure chatbot effectiveness.
Balance automation with human touchpoints.
Explore future trends in conversational AI.
Training Methodology
This course uses expert-led lectures, live demos, case studies, group discussions, and chatbot design exercises. Participants will build prototype conversational flows and test scenarios.
Target Audience
Marketing and digital engagement professionals.
Customer experience managers.
Business development and sales leaders.
IT and innovation officers implementing chatbots.
Target Competencies
Conversational AI design.
Customer engagement automation.
Marketing technology integration.
Data-driven conversational insights.
Course Outline
Unit 1: Introduction to Conversational Marketing
What is conversational marketing?
The rise of AI-powered chatbots.
Benefits and limitations of chatbot adoption.
Case studies from leading brands.
Unit 2: Conversational Design Principles
Designing effective chatbot interactions.
Natural language processing (NLP) basics.
Structuring conversational flows.
Enhancing user experience through dialogue.
Unit 3: Chatbot Platforms and Integration
Popular chatbot frameworks and tools.
Integrating chatbots with CRM and marketing platforms.
Multi-channel deployment (web, social, messaging apps).
Overcoming integration challenges.
Unit 4: Automation, Personalization, and Analytics
Automating customer interactions and lead generation.
Personalizing conversations at scale.
Using data analytics for optimization.
Measuring success with KPIs.
Unit 5: Future of Conversational AI
Trends in AI and chatbot evolution.
Role of voice assistants and multimodal interactions.
Balancing human and AI-driven engagement.
Future opportunities in conversational commerce.
Ready to transform customer engagement with AI?
Join the AI-Powered Chatbots and Conversational Marketing Training Course with EuroQuest International Training and gain the expertise to drive smarter, automated, and personalized interactions.
The AI-Powered Chatbots and Conversational Marketing Training Courses in Budapest provide marketing and customer service professionals with the tools to leverage artificial intelligence (AI) and chatbots to enhance customer engagement and drive marketing success. Designed for digital marketers, customer service managers, and AI developers, these courses focus on utilizing AI technologies to create personalized, interactive experiences that improve customer satisfaction, increase conversion rates, and streamline business operations.
Participants will gain a comprehensive understanding of AI-powered chatbots, including how to integrate them into customer journeys, sales funnels, and customer support systems. The courses cover key topics such as natural language processing (NLP), conversational design, chatbot platforms, and machine learning algorithms used to create intelligent, human-like interactions. Special emphasis is placed on how to use chatbots for lead generation, customer service automation, and personalized marketing. Participants will also learn how chatbots can be used to gather valuable customer data and insights to refine marketing strategies and improve customer experience.
These AI-powered chatbots and conversational marketing training programs in Budapest combine theoretical knowledge with practical applications, offering case studies, hands-on chatbot-building exercises, and campaign simulations. Participants will learn how to create and deploy AI chatbots, develop conversational marketing strategies, and measure the effectiveness of these campaigns using performance metrics and customer feedback. The courses also explore the role of AI in enhancing customer loyalty, automating repetitive tasks, and improving sales and support efficiencies.
Attending these training courses in Budapest offers professionals the opportunity to learn from AI and digital marketing experts while networking with peers from various industries. Budapest’s central European location provides an ideal setting for exploring the latest trends in conversational AI and chatbot technologies. By completing this program, participants will be equipped to integrate AI chatbots into their marketing and customer service strategies, ultimately improving engagement, efficiency, and business outcomes.