The Social Media Data Analytics and Brand Insights course in Budapest helps professionals leverage social media analytics to enhance brand strategy, customer engagement, and marketing outcomes.
From:
25-05-2026
From:
10-08-2026
Course Overview
Social media platforms generate immense volumes of customer conversations that can shape brand reputation and marketing strategies. This Social Media Data Analytics and Brand Insights Training Course introduces participants to techniques for extracting insights from social data to improve decision-making and customer engagement.
Participants will learn methods for tracking sentiment, measuring campaign performance, and applying social listening tools. Through case studies and hands-on exercises, they will explore how brands use data analytics to strengthen relationships, boost reputation, and stay competitive in digital markets.
By the end of the course, attendees will be able to transform social media data into meaningful brand insights and strategic actions.
Course Benefits
Monitor brand reputation with social media analytics
Apply sentiment analysis to social conversations
Track engagement and campaign performance with data
Use social listening tools for customer insights
Strengthen brand strategy with real-time analytics
Course Objectives
Explore social media data analytics concepts and tools
Apply techniques for measuring engagement and reach
Use NLP and sentiment analysis for brand insights
Evaluate campaign performance with social data
Build dashboards for monitoring brand health
Ensure ethical use of customer-generated content
Integrate social data analytics into marketing strategies
Training Methodology
This course combines lectures, case studies, hands-on labs, and group activities. Participants will analyze real-world social datasets and practice using social listening and analytics platforms.
Target Audience
Marketing and brand managers
Digital marketing and social media specialists
Data analysts and BI professionals
Business leaders focusing on customer engagement
Target Competencies
Social media analytics and reporting
Sentiment analysis and social listening
Brand reputation measurement
Data-driven digital marketing strategies
Course Outline
Unit 1: Introduction to Social Media Analytics
Role of social media in brand strategy
Key metrics for engagement and reach
Tools and platforms for social analytics
Case studies of data-driven brand growth
Unit 2: Sentiment Analysis in Social Media
Fundamentals of NLP and text analytics
Detecting sentiment in posts, comments, and reviews
Identifying trends in customer conversations
Hands-on sentiment analysis exercise
Unit 3: Campaign Performance and ROI
Measuring success of digital campaigns
Analyzing KPIs for marketing effectiveness
Linking campaign data to brand objectives
Real-world performance dashboards
Unit 4: Social Listening and Brand Monitoring
Tools for monitoring brand mentions and trends
Identifying risks and opportunities in conversations
Benchmarking against competitors with social data
Case studies in brand monitoring strategies
Unit 5: Ethics, Governance, and Future of Social Analytics
Privacy and responsible use of social data
Ethical challenges in customer-generated content
Governance frameworks for digital marketing analytics
Future trends in social data and brand insights
Ready to strengthen your brand with social media analytics?
Join the Social Media Data Analytics and Brand Insights Training Course with EuroQuest International Training and transform online conversations into strategic advantage.
The Social Media Data Analytics and Brand Insights Training Courses in Budapest equip professionals with the analytical capabilities and strategic perspective needed to understand online audience behavior, track brand perception, and drive data-informed marketing decisions. These programs are designed for marketing managers, communication specialists, brand strategists, data analysts, and digital campaign planners interested in leveraging social media data to strengthen brand performance and engagement.
Participants gain an in-depth understanding of social media analytics, including metrics for audience segmentation, engagement assessment, sentiment evaluation, and trend identification. The courses emphasize how data from platforms such as Facebook, Instagram, LinkedIn, YouTube, and X (formerly Twitter) can be collected, processed, and interpreted to provide meaningful brand insights. Through hands-on exercises and case-based learning, attendees work with analytics dashboards, social listening tools, and performance tracking systems to evaluate campaign impact and optimize communication strategies.
These social media data analytics and brand insight training programs in Budapest also explore advanced topics such as influencer impact measurement, real-time monitoring, consumer journey mapping, and competitive benchmarking. Participants learn how to translate raw data into clear insights that support marketing decisions, content planning, and brand positioning. The curriculum ensures a balance between analytical skill development and strategic marketing application, enabling participants to communicate findings effectively and influence business direction.
Attending these training courses in Budapest provides access to expert-led instruction and an international learning environment enriched by diverse professional perspectives. The city’s expanding digital innovation landscape makes it an ideal setting for exploring emerging techniques in social media intelligence and brand strategy. By completing this specialization, participants will be equipped to evaluate brand presence, interpret audience dynamics, and drive impactful digital strategies—strengthening brand relevance and competitive advantage in an increasingly connected market.