The AI and Data Analytics in Public Relations course in Amsterdam offers PR professionals the skills to integrate AI tools and data analytics into their PR strategies for improved outcomes.
From:
25-05-2026
From:
17-08-2026
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Courses in Amsterdam empower communication professionals with the knowledge and tools to harness artificial intelligence and data analytics for smarter, evidence-based PR strategies. Designed for public relations managers, digital communication specialists, and marketing leaders, these programs focus on how technology is transforming PR planning, media engagement, and reputation management in the digital era.
Participants gain an in-depth understanding of AI applications in public relations, exploring how automation, predictive analytics, and machine learning enhance content creation, audience targeting, and sentiment analysis. The courses emphasize how data-driven insights support decision-making, allowing professionals to measure impact, optimize campaigns, and personalize communication strategies. Through hands-on workshops and real-world case studies, participants learn to apply data analytics tools for media monitoring, influencer mapping, and trend forecasting across traditional and digital platforms.
These AI and PR analytics training programs in Amsterdam blend strategic and technical competencies, providing practical exposure to tools such as natural language processing (NLP), chatbots, and data visualization dashboards. Key topics include ethical considerations in AI-driven communications, real-time reputation tracking, social listening analytics, and the integration of AI within strategic communication planning. The curriculum highlights how PR professionals can leverage technology to increase efficiency while maintaining authenticity and trust.
Attending these training courses in Amsterdam offers participants a dynamic environment to exchange insights with global experts and peers in one of Europe’s leading innovation hubs. The city’s thriving business and technology ecosystem provides the ideal backdrop for exploring the intersection of communication and analytics. By completing this specialization, professionals will be equipped to implement AI-powered PR strategies—enhancing performance measurement, improving audience engagement, and driving impactful, data-informed communication outcomes in the modern digital landscape.