The AI and Data Analytics in Public Relations in Madrid is an innovative training course designed for PR professionals aiming to use artificial intelligence and analytics to enhance brand communication.
From:
25-05-2026
From:
03-08-2026
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Courses in Madrid provide professionals with a forward-looking understanding of how artificial intelligence and data-driven insights are transforming modern communication strategies. Designed for PR specialists, communication managers, analysts, and organizational leaders, these programs explore the intersection of technology, analytics, and strategic communication—equipping participants to navigate an increasingly digital and data-intensive media environment.
Participants gain a comprehensive foundation in AI-powered PR practices, including automated content creation, sentiment analysis, real-time media monitoring, and predictive analytics. The courses highlight how data can uncover audience behavior, reveal communication trends, and guide decision-making for campaigns, crisis communication, and reputation management. Through practical demonstrations and case studies, attendees learn to apply analytical tools, interpret datasets, and translate insights into effective communication strategies that support organizational goals.
These AI and data analytics training programs in Madrid emphasize the balance between technological innovation and strategic thinking. The curriculum covers essential topics such as algorithmic media analysis, audience segmentation, performance measurement, and ethical considerations in AI-driven communication. Participants also explore how machine learning enhances campaign optimization, personalizes content, and improves stakeholder engagement across digital and traditional channels. Hands-on exercises provide experience using dashboards, visualization tools, and analytical platforms relevant to the public relations field.
Attending these training courses in Madrid offers an enriching learning environment that blends expert instruction with global perspectives on technology-enabled communication. The city’s dynamic professional landscape encourages collaboration and knowledge exchange with peers from diverse sectors. By the end of the program, participants will be equipped to integrate AI and data analytics into their PR strategies—enhancing accuracy, agility, and impact while strengthening their organization’s ability to communicate effectively in a rapidly evolving digital era.