The AI and Data Analytics in Public Relations course in London is designed to help PR professionals leverage AI and data analytics to optimize communication strategies and measure their impact effectively.
From:
04-05-2026
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Courses in London provide communications professionals, marketing leaders, and PR managers with advanced knowledge and practical skills to harness artificial intelligence and data analytics for strategic decision-making. These programs focus on leveraging AI-driven insights and analytical tools to enhance media monitoring, audience engagement, campaign optimization, and overall PR performance.
Participants explore the intersection of AI, data analytics, and public relations, gaining expertise in predictive modeling, sentiment analysis, social listening, and performance measurement. The courses emphasize how data-driven strategies can transform PR planning, enable real-time monitoring, and improve stakeholder targeting. Through interactive exercises, case studies, and applied simulations, attendees learn to interpret complex datasets, identify trends, and translate insights into actionable communication strategies that maximize impact and return on investment.
These AI and data analytics PR training programs in London blend theoretical understanding with practical application, covering tools for automated media monitoring, influencer analysis, content performance tracking, and reporting dashboards. Participants also examine the ethical use of AI in communications, ensuring compliance with data privacy standards while leveraging technology to drive measurable outcomes. The curriculum equips professionals to integrate AI solutions seamlessly into campaign management, strategic planning, and crisis communication.
Attending these training courses in London provides a unique opportunity to engage with global experts and peers from diverse industries, fostering collaboration and knowledge sharing. London’s status as a leading hub for technology, media, and business creates an ideal environment to explore cutting-edge innovations in AI-powered PR. By completing this specialization, participants will be prepared to implement AI and data analytics strategies effectively—enhancing campaign effectiveness, improving audience insights, and driving measurable value across communications initiatives in today’s fast-paced, data-driven global landscape.