The AI and Data Analytics in Public Relations course in Brussels equips professionals with the skills to integrate AI tools and data analytics into PR strategies for greater impact.
From:
03-08-2026
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Courses in Brussels provide professionals with the knowledge and practical skills to leverage artificial intelligence and data-driven insights for more strategic, targeted, and effective communication. Designed for PR specialists, communications managers, marketing professionals, and corporate leaders, these programs focus on integrating advanced analytics and AI technologies to enhance public relations campaigns, stakeholder engagement, and reputation management.
Participants explore the core principles of AI and data analytics in PR, including audience segmentation, sentiment analysis, predictive modeling, and media monitoring. The courses emphasize how data-driven insights can inform messaging, optimize campaign performance, and measure communication effectiveness. Through interactive workshops, case studies, and hands-on exercises, attendees learn to analyze large datasets, interpret trends, and apply AI-powered tools to develop evidence-based PR strategies that deliver measurable results.
These public relations AI and analytics training programs in Brussels also highlight the ethical and strategic considerations of using data in communication. Participants gain practical skills in data privacy, responsible AI deployment, and integrating analytics into overall PR strategy. The curriculum balances technical expertise with practical application, ensuring professionals can translate analytical insights into compelling narratives, optimized campaigns, and informed decision-making.
Attending these training courses in Brussels offers professionals a dynamic, international learning environment enriched by global perspectives and cross-industry insights. The city’s vibrant business and communications landscape provides an ideal setting for exploring emerging AI trends, innovative PR practices, and advanced data analytics techniques. By completing this specialization, participants will be equipped to harness AI and data analytics to drive impactful communication, strengthen stakeholder engagement, and enhance organizational reputation—ensuring public relations initiatives are strategic, measurable, and future-ready in a rapidly evolving digital environment.