The AI and Data Analytics in Public Relations in Vienna is a training course designed to help professionals leverage advanced tools to optimize PR campaigns and communications.
From:
03-08-2026
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Courses in Vienna provide communication professionals with a cutting-edge understanding of how artificial intelligence and data-driven insights are transforming modern PR practices. Designed for PR managers, communication specialists, media analysts, and strategic planners, these programs emphasize the integration of intelligent technologies and advanced analytics into public relations workflows to enhance accuracy, efficiency, and strategic impact.
Participants explore the foundational principles of AI applications in PR, including automated content generation, predictive analytics, sentiment analysis, social listening, and media trend forecasting. The courses address essential topics such as audience segmentation, data interpretation, algorithm-driven targeting, and performance measurement across multi-channel communication campaigns. Through hands-on demonstrations, case studies, and practical exercises, attendees learn how to leverage AI tools to refine messaging, anticipate public reactions, and optimize media outreach.
These AI and data analytics training programs in Vienna highlight the importance of combining human insight with machine intelligence to strengthen PR decision-making. Participants develop practical skills in using data visualization platforms, managing real-time analytics dashboards, and converting complex data into actionable communication strategies. The curriculum also emphasizes ethical considerations, data privacy standards, and transparency in AI-supported PR activities.
Attending these training courses in Vienna offers professionals an internationally oriented learning experience enriched by exposure to diverse industries adopting advanced digital solutions. Vienna’s dynamic communication ecosystem provides an ideal environment for exploring the future of data-driven PR and innovative AI applications. By completing this specialization, participants emerge equipped to harness the power of analytics and artificial intelligence—enhancing message precision, improving audience engagement, and driving smarter, more strategic public relations outcomes in an evolving media landscape.